Brands capitalize on falling rents to open Pop-Up Stores in Hong Kong’s high-end shopping districts, and brands appear in malls they cannot typically afford Why is Lorraine Lam waiting in line for two hours at a tony Hong Kong mall to buy the same Nutella spread that grocery stores sell for much less? So she can get her friend’s […]
From Nutella to Nike, Pop-Up Stores are Boosting Hong Kong Retail Read More »
A Storefront introduction to launching Hong Kong Pop-Up Stores Storefront recently added hundreds of Hong Kong listings to its global Pop-Up space marketplace. To celebrate this exciting news, we’re providing some food for thought about the best areas to set up shop in the “Fragrant Harbor”. Hong Kong is a vibrant and bustling metropolis and home to all
Happening Hong Kong: The Best Neighborhoods for Pop-Up Stores Read More »
A in-depth look at omnichannel retail strategies for Pop-Up Stores One of the biggest trends in retail, and soon for Pop-Up Stores is, in fact, something most consumers aren’t even aware of. Known as “omnichannel,” it’s a new approach to retailing that is transforming the way that retailers do business. For consumers, omnichannel means being able to shop
Mirror, mirror on the wall: omnichannel strategies are the fairest at the mall Read More »
The overwhelming success of Pokémon Go offers Pop-Up Stores insight into customer engagement and heralds the future role of augmented reality in retail and real estate. We think [virtual and augmented reality have] the potential to transform how we interact with almost every industry today, and we think it will be equally transformative both from a
Pokémon Go inspires a changing retail environment for Pop-Up Stores Read More »
The summer’s most delicious Pop-Up Shop brings local ice cream, artists, and a dating app together in an interactive, edible tribute to ice cream. Childhood dreams come true this August at the Museum of Ice Cream (MOIC) Pop-Up Shop in New York City. But grab a spoon —this scrumptious Pop-Up will melt in a month! Lauded
Museum of Ice Cream takes the Pop-Up Shop cake Read More »
Pop-Up Stores are taking off in the UK, as Internet brands and small providers band together to secure major retail space for short-term events. This kind of innovative space-making is changing the face of retail, even in some of the most upscale and traditional retail spaces on the planet. Pop-Up Fortunes Beginning on August 12, PopUp
Pop-Up Britain Opens Collaborative Shop in Piccadilly, London Read More »
From time to time, everyone desires a sense of escapism. Sometimes, it is to depart to a place completely different than the life they normally lead. Other times, it is to be taken back to a bygone era… A simpler time. At the Paramount Hotel in NYC, patrons can fulfil both desires. The Paramount Hotel
Rent a One of a Kind Pop-Up Store Inside Historic NYC Hotel Read More »
We provide pro tips and insights from top performing spaces so that you can optimize your listing. 1) High-Quality Photos: Great photos attract more qualified brands. Be sure that the photos clearly represent the space that you are renting out. The more the merrier! First, make sure the space is clean – the photos sell the space. We recommend
Getting Started – How To Optimize Your Listing To Get More Requests Read More »
When building your Pop-Up Event, location should be one of the first things on your mind. A great location will help set the tone, dictate the invite list, and have a significant impact on a budget. In San Francisco, local small business owners are using Storefront to find that perfect location. Looking to have your
By now you’ve heard of Pop-Up Stores (this is the Pop-Up Store post, after all), but there’s a new idea circulating the retail world called “Pop-in Shops.” Pop-In Shop is a new term, but it’s not a new idea. Think store-within-a-store, or, at the highest level, renting retail space inside of an established retail store
Pop-In Shops Make Opening a Store Inside Another Store Easy Read More »
