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How Hosting In-Store Events Attracts Loyal Customers

Finding unique ways to attract new customers to your offline business can be a challenge, leading many small businesses to use traditional marketing tactics to raise awareness of a retail space. We share some insight from a local aftcra artist, Rachael Brooke Winkley of Salvaged Studio & Gallery, who has used alternative marketing methods to develop a loyal

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The Set NYC Hosts Exciting Fashion Event Benefitting Charity During New York Fashion Week

Nestled in the city that never sleeps, and wedged in between New York Fashion Week and Valentines Day is a fashion event that manages to incorporate these institutions into an energetic and unique production. The Set NYC is a Manhattan based Event and Production Company that consistently delivers a unique experience for the creatives of

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From passion to business to Pop-Up: How one creative turned her idea into a success

Terrariums are EVERYTHING. If you are so lucky as to have been living under a rock and you do not know what a terrarium is let it be known that terrariums are currently trending. This is the success story of how a passion for plants set the stage for a very successful Pop-Up.   It started

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13 High-Tech Gizmos and Gadgets You Need to Have at Your Pop-Up Store

Popping up? We’ve got an app for that. A list, actually. In celebration of our favorite festival for emerging tech, South by Southwest, we’ve rounded up our favorite high-tech apps and gadgets that make opening a Pop-Up Store as easy as tapping a button. Get inspired Pinterest With Pinterest, you can create visual mood boards

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World’s Smallest Pop-Up Store Is Biggest Japanese Export Since Godzilla

Japan touts one of the world’s largest populations, inside a country comparable in size to California. Needless to say, at times, it is rather cramped. Buildings don’t expand wider, they grow taller. Global retail giants capture the majority control of retail, while emerging brands get cast aside. But what Japan lacks in land size and

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