Sustainable fashion: HULA making designer womenswear more accessible with pop-up in Hong Kong

Online sustainable fashion retailer HULA’s latest pop up store is the latest step in founder Sarah Fung’s campaign to change the way women look at pre-loved fashion.

Running until November 9th at 49 Hollywood Road, Central, the pop-up is designed to introduce a new range of customers to the HULA community.

Sustainable fashion

The name HULA is derived from the Hula-hoop, a circular movement which symbolises recycling and a passing of items from one to another. It’s a logo that summarises HULA’s approach to sustainable fashion perfectly.

Sustainable Fashion pop up

On the face of it, HULA is an ecommerce website offering second hand designer goods at highly discounted prices. However, the cyclical nature of HULA goes much further than this, with customers encouraged to sell their products and at least five percent of profits going to charity.

Franck Vonachen, from Storefront, said: “We were delighted to be able to find HULA such a good location. The brand’s message is so strong and is having such a positive impact on sustainability.

“A pop-up store is the perfect way for HULA to reach new customers and introduce them to the responsible world of recycled designer fashion.”

The pop-up store is a curated edit of some of HULA’s top brands, high-end and mid range brands, and is stocked with some of the most coveted vintage pieces and never worn items with original tags.

Sustainable Fashion pop up

All products at HULA are fully validated using AI technology and prices are often as much as 95% discounted from original sale price.

To sweeten the sustainable fashion pop-up store even more, HULA are hosting a #HULAGiveaway with three chosen winners each to receive an HKD1,500 cash voucher usable in the store.

About the pop-up store

The HULA Hong Kong pop-up store is located at 49 Hollywood Road, Central, and runs until November 9th.

Check out for more information.

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