The Strangest Shops: Airwalk Invisible Pop-Up Store

The Strangest Shops is a new weekly post that explores the most unique Pop-Up Stores occurring around the globe that are pushing the envelope for amazing brand experiences.

In 2010, GoldRun and Young & Rubicam created the world’s first invisible pop-up store and brought limited-edition Airwalk sneakers directly to the biggest skate and surf spots in the country via a burgeoning new technology at the time — augmented reality.

Sneakerheads and skaters alike visited the virtual store at Washington Square Park in NYC and Venice Beach in LA.



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