Featured Pop-Up Shops

The Strangest Shops: Airwalk Invisible Pop-Up Store

Aiwalk-Invisible-Pop-Up-Shop-in-NYC

The Strangest Shops is a new weekly post that explores the most unique Pop-Up Stores occurring around the globe that are pushing the envelope for amazing brand experiences.

In 2010, GoldRun and Young & Rubicam created the world’s first invisible pop-up store and brought limited-edition Airwalk sneakers directly to the biggest skate and surf spots in the country via a burgeoning new technology at the time — augmented reality.

Sneakerheads and skaters alike visited the virtual store at Washington Square Park in NYC and Venice Beach in LA.

 

 

Last updated: March 18, 2019