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Why rent a showroom in New York?

A showroom is a perfect flexible space for the organization of professional and commercial events: product showcasing and display, runway/catwalks, photo shooting, exhibitions, etc. Renting a showroom space does not commit you with a lease in the long term and allows you to organize your events, test a new product, a concept or validate the potential of a neighborhood while benefiting from great flexibility.

Showroom spaces for New York Fashion Week

Thousands of fashionistas, style bloggers, designers, and industry journalists flood NYC every year for New York Fashion Week. The event revolves around a main venue space that combines state-of-the-art runway with luxurious retail and showroom space. Designers can show their latest collection on the runway, under the best lighting and sound conditions, to fashion’s top press, wholesale buyers, loyal customers, and VIPs. At the same time, designers can present sales samples of their latest collection in the adjacent showroom spaces for buyers and press to view privately by appointment. Finally, in the retail store, designers can sell their collection of clothes, accessories, and jewelry to the public directly after the runway show and throughout Fashion Week.

The hub of many New York Fashion Week events, including Market Week, is Javits Center in the Hell's Kitchen neighborhood (Midtown Manhattan). Having a presence near there will put your brand in front of critical industry foot traffic.

Another option is close to Manhattan's Town Square. Once the location of the main Fashion Week tent, locating your fashion showroom near Bryant Park (close to Garment District) is always a good bet to catch the eye of fashion magazine editors (Conde Nast is also nearby).

Finally, Lincoln Center is where the main tent for Mercedes-Benz Fashion Week is located. Close to Upper West Side, showrooms near this center will attract the eyeballs of fashion experts, press, and top designers.

Finest Neighborhoods to Open a Showroom in NYC

1. Chelsea

The neighborhood of Chelsea is the perfect place to organize your showroom: it is one of the busiest districts of the great Apple, with a trendy clientele., and particularly appeals to fashion enthusiasts. This area is served by subway lines A and E and is also very easy to access by public transport. Chelsea neighborhood has great accessibility; modernized infrastructure and showroom space for rent that is relatively affordable.

2. The Garment District

Commercial Garment District has modern, designed retail spaces that attract thousands of businesses and firms to rent there. The neighborhood, which attracts a crowd eager for trying new products, is full of unique showroom venues available for rent from a few days to a couple of months: boutiques, galleries, whitebox spaces, workshops, lofts, old warehouses, etc. It is strategically located near the significant traveling stopovers: getting a showroom space in this NYC neighborhood can help in increasing business' visibility and popularity.

Whether you are looking for an intimate, trendy or more industrial space, regardless of the sq ft size, you are guaranteed to find on Storefront the most suitable venue for the event you are organizing. Don’t miss your chance to showcase your brand in a New York showroom space!