A haven for both American and international brands alike, Los Angeles is the perfect city for retailers to make their mark, whether on a high-end luxury street, or in trendy areas like Culver City. While every top fashion brand has a store in this city, the pop-up stores and shops also run aplenty.
A popular testing ground for new retailers and e-commerce companies, Los Angeles has plenty of prime pop-up spaces in top areas, not to mention an engaged customer base of both locals and tourists.
The first pop-up exhibit debuted in New York City last year, and has since included pop-up stops in San Francisco and Los Angeles, where it booked this Storefront space in West Hollywood.
The perfect site for this creative pop-up event, the space held the exhibit for a 2-week period, during which ‘The Daily Show’ completely transformed the clean white walls into a President Trump Twitter showcase.
We sat down with Knotel’s VP of Operations and Workshops, David Jones, to discuss the main goals of the showroom, the impressive traffic it’s generated so far, and why he wishes they extended their lease!
The store concept focused on the revamp of FILA’s Mindblower sneaker, originally released in 1995, as well as the introduction of the first-ever Mindblower-inspired collection of apparel and accessories for men and women. To play off this collection, the brand wanted a “surreal, warped reality sort of feeling” says Lindsay Vick, it’s Director of Marketing.
Subscribe to our Newsletter and stay up-to-date on the latest trends in venues and get industry-specific tips on making your pop-up project a genuine success.
