The Strangest Shops is a new weekly post that explores the most unique Pop-Up Stores occurring around the globe that are pushing the envelope for amazing brand experiences.
In 2010, GoldRun and Young & Rubicam created the world’s first invisible pop-up store and brought limited-edition Airwalk sneakers directly to the biggest skate and surf spots in the country via a burgeoning new technology at the time — augmented reality.
Sneakerheads and skaters alike visited the virtual store at Washington Square Park in NYC and Venice Beach in LA.
Latest posts by Adrien Kerbrat (see all)
- How Pandora Hosted a Press Day in Paris to Showcase Its New Collection - March 14, 2026
- How Bulletin Uses Pop-Up Stores to Build Its Brand in New York - March 13, 2026
- How MM.LaFleur Uses Pop-Up Stores to Grow Its Retail Strategy - March 12, 2026
Related posts:
Future of Retail Desires Temporary Experiences
The Set NYC Hosts Exciting Fashion Event Benefitting Charity During New York Fashion Week
Pop-Up Britain Opens Collaborative Shop in Piccadilly, London
Launch a Pop-Up Store in IKEA
Seasonal Pop-Up Shop Examples: Creative Retail Activations Around the World