How brands brought pop-up shops and showrooms to France. Paris launches and beyond, told through the spaces they chose and what they set out to do.
Rihanna and Puma presented their collaboration during Paris Fashion Week with a runway show and private showroom where press and buyers could explore the collection.
Rihanna and Puma Launch a Fashion Week Showroom in Paris Read More »
Jewelry brand Pandora hosted a press day in Paris to present its fall-winter collection to journalists and influencers. Discover how the brand used a showroom-style event space to showcase its designs.
How Pandora Hosted a Press Day in Paris to Showcase Its New Collection Read More »
Obey ran a successful showroom through Storefront for Paris Fashion Week. We pick their brains as to what they did and what advice they would have for any other brands considering doing the same.
How Obey Clothing Secured a Paris Fashion Week Showroom in 3 Steps Read More »
See how luxury footwear brand Rupert Sanderson secures the right showroom in Paris to present its collections to buyers during Fashion Week.
How Rupert Sanderson Secured a Paris Fashion Week Showroom in the Right Location Read More »
A look at how fashion brand Chalayan uses a temporary showroom in Paris to present collections and secure buyer orders during Fashion Week.
How Chalayan Uses a Paris Showroom During Fashion Week to Connect With Buyers Read More »
See how Florentine leather brand Il Bisonte used a Paris pop-up store to test a new retail concept and showcase a refreshed brand image.
How Il Bisonte Used a Pop-Up Store in Paris to Refresh Its Brand Image Read More »
See how fashion label Fête Impériale used a summer pop-up store in Paris to bring its online brand into the physical world.
Learn how fashion brand Molly Bracken launched a retro-inspired pop-up store in Paris to test the French market and create an immersive brand experience.
How Fashion Brand Molly Bracken Used a Pop-Up Store to Enter the Paris Market Read More »
Rails opened a pop-up store in Le Marais, Paris to introduce its California-inspired fashion collections and connect with European customers.
US Retailer Rails Launches Pop-Up Store in Le Marais to Connect With Paris Customers Read More »
Under Armour launched an experiential pop-up store in Paris to introduce its training culture and connect with customers in the French sportswear market.
Under Armour’s Experiential Pop-Up Store in Paris: Testing the French Market Read More »
