French Bureau x Danone: Could the Pop-Up Format be a Good Option for Large Corporate Clients?
Danone turned to French Bureau, a French agency specialized in innovation, to support them in the launch of a new brand. With the help of a pop-up venue called “Atlas, la Cantine du Monde,” the group is building a community around a variety of cultural and culinary events to celebrate Danone of the World, a brand-new range inspired by traditional recipes from India, Iceland, Greece, Lebanon and Turkey.
