The tequila brand Patrón is considered as the best one in the world. This premium 100% Mexican brand is now established in 140 countries and organized a cocktail party to widen its client base.
On June 28 2017, in Paris, the “Art of Patrón” cocktail party took place to present to influencers and to the French public their flagship products: the Patrón Silver Tequila, Reposado and Anejo. Patrón handmade tequila is the result of a both modern and traditional process. 60 hands contribute to the preparation of this incredible tequila.
Patrón has elaborated a premium quality product and a strong marketing strategy. Patrón doesn’t only sell an alcohol, but a unique experience that position its product in a modern, festive and artistic universe.
Naturally, this party taking place in a former printing house was placed under the label of art. This wonderful 5,382 sq ft space enabled the brand to show its expertise/savoir-faire and immerse its guests in the Patrón universe. 4 arts were highlighted during the night: mixology, with Parisians barmen renowned for their works with Patrón Tequila, painting with artists creating limited edition of Patrón Tequila bottles, showing the artistic side of the brand, baking thanks to the pastry chef, Sébastien Godart, who restyled one of his best recipes with Patrón Tequila, and music with a DJ, who gave a musical touch to Patrón.
About 200 people attended the event. Among them, journalists, influencers, salespeople and tequila lovers. The objective was simple: develop the brand’s reputation in France.