Success Stories France

Truffaut “Green Addict”, the green Pop-Up Store in Le Marais

Truffaut launches the green Pop-Up Store concept to follow the trend ! Truffaut is a French big chain of gardening stores the founder, Charles Truffaut started in Versailles in 1824. The brand has been established for 2 centuries, and has now 58 shops and 3 areas of work. Truffaut assists now its clients to garden, …

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Pandora organises its Press Day with Storefront

Pandora, the Danish jewellery brand, arrived in France in 2012 and has been experiencing a strong growth ever since. Today, it’s the 3rd jeweller in the world with 2,400 stores around the world. The jeweller puts everything in place to increase its popularity and constantly monitor its brand image. In Paris, on June 12 2017, …

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Rihanna Puma Fashion Show

Rihanna & Puma Launch Fashion Week Showroom in Paris with Storefront

Rihanna and Puma launched their latest collaborative collection at Paris Fashion Week earlier this year. The event saw a global press frenzy, a live-streamed show and another incredible collection to add to their list of collaborative wins. Avid Instagram viewers got to watch Rihanna prep the models before they entered the runway, getting a look …

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Storefront x L’Appartement by Le Bon Coin: a formula for pop-up shop success

Le Bon Coin launched an original pop-up concept store to display their furniture and home goods in Paris this November in collaboration with Storefront and Label Experience, proving that a strong brand, space, and taste are the holy pop-up store trinity for success. How to be the best online and offline? With 6% of sales happening online, the consumer preference …

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Storefront launches Thierry Mugler Perfume Pop-Up Store in Paris

Thierry Mugler launches a pop-up shop with Storefront in Paris to celebrate the latest addition to the Angel perfume line Comme toujours, Thierry Mugler transports us to an addictive, magnetic world with the latest perfume creation, Angel Muse, by house nose and rising star of perfumery, Quentin Bisch. Nothing is more natural than Mugler, the prince of …

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Sharing is Caring: The Success of Shared Pop-Up Stores

At the height of the sharing economy, brand synergy and visibility make a strong case for shared Pop-Up Stores. 2016 continues to herald major societal changes. We are truly immersed, as consumers and citizens, in a participatory culture. The sharing economy reigns supreme. Businesses like Airbnb and Uber are now integral to our daily happiness …

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“Designed, not sorry”: Playstation Virtual Reality Pops Up in Paris with Storefront

VIRTUAL REALITY – Gamers flock to Paris to preview PlayStation VR Pop-Up Store, organized by Storefront After the Oculus Rift launched last week, PlayStation VR is set to appear in stores on October 13th. Sony has planned pop-up stores, the VR Playstation Experience, for testing their latest and greatest release. WIRED is hailing the set …

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Because You’re Worth It: L’Oréal launches first Paris Pop-Up Store with Storefront

L’Oréal Paris, the world cosmetics leader, and the official partner of Paris Fall Fashion Week 2016, will open its first Pop-Up Store in Paris on September 29th. For this extraordinary occasion, L’Oréal chose Storefront to find a unique Parisian space that matched the brand’s premium, yet accessible character. For decades, the French brand has remained a global beacon …

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