As the most “basic” color out there, white is a kind of magic wand for many professional painters, following the famous adage “white goes with everything!” Yet it’s worth asking if white really does go with everything, especially as far as retail spaces are concerned. The effect white has on walls is closely linked to […]
Ask an Expert: Should White be Used in Store Design? Read More »
The best way for e-tailers to bridge the gap between their online presence and committing to a permanent brick and mortar store is to pop-up, whether it be through an event to gain publicity or a store to engage directly with the public. A pop-up shop generates excitement and a sense of urgency in a
Here’s How 5 E-Commerce Brands Used Pop-Up Stores To Get Ahead Read More »
After you’ve had the keys to your pop-up store in your pocket for a few days, weeks, or months, you’ll suddenly be looking at an empty space that needs some investment. Objective: combine what’s both practical and pleasing to the eye, using every square inch to display your products to maximum effect, while preserving the flow and experience of future visitors.
10 Wall Storage Ideas to Maximize Small Stores on a Budget Read More »
A collaboration of independent British designers is on high-display at this pop-up concept store, Collective +, by designers Stacy Chan and Fariba Soltani. The store, located on Sloan Square on the King’s Road, is creatively organized and focused on “brand adjacencies”’ where different brands are mixed together to highlight each other. A win-win situation for
Popping Up Together Is Key For This Independent London-based Designer Read More »
From pop-up galleries, to boutiques and event spaces, New York City is full of short-term space ideas and brands who love the concept of ‘popping up’. E-tailers and brands are not afraid to experiment with pop-up spaces in New York to impress their customers and get extra creative. Storefront has helped brands all over the
Before/After : 3 Pop-Up Store Transformations in NYC Read More »
When seeking to establish bonds between employees, what could be better than escape rooms, karaoke sessions or other activities that get them out of the office? A pop-up store! Companies have everything to gain by giving their teams inter-departmental projects, because a collective challenge brings people together and gets everyone involved. Pop-up shops are too rarely
Why Pop-Up Stores Are An Effective Team Building Strategy Read More »
Summer in New York City means rooftop season. As thousands of brands are opening pop-up spaces and galleries this season in high foot-traffic areas to capture the excitement and Summer vibes of the locals and tourists, what better way to stand out than to host your next event or store on a rooftop overlooking the
Photo Flip: 8 Rooftops Spaces to Pop-Up This Summer in NYC Read More »
New York City has always played host to a bevy of world-renowned art galleries, whether for long stints in historic museums, art galleries along the Bowery or super-small, insider-only exhibits. The desire for people to showcase their art is always rampant and as rents increase in New York, many are finding alternatives to showcase their
3 Tips To Create a Gorgeous, Low-Budget Pop-Up Gallery Read More »
Cementing its status as an iconic Fashion and Sports brand, Sportswear brand FILA debuted a pop-up store to honor its heritage this month in Soho, NYC. Building out on our space on Grand Street, the brand’s main intention was to create an immersive experience where both new and existing fans could interact with FILA in real
Inside FILA’s First-Ever Heritage Pop-Up Store Read More »
Platform is a retail collective that’s fast become an arts, culture and wellness center, welcoming many independent brands, retailers and creative entrepreneurs. Since its inception, the shopping center was focused on leasing for both short and long-term, helping many young brands and e-commerce companies get their start in brick-and-mortar and be amongst this burgeoning scene.
How Retail Collective ‘Platform’ is Cashing in on the Pop-Up Economy Read More »
