Success Stories UK

Pop up in Covent Garden

Creating a stir in Covent Garden, Huda Beauty’s first pop up

One of the world’s fastest-growing beauty brand popped up in Covent Garden, London, over the Christmas period, and everyone’s still talking about it. Global beauty icon Huda Kattan has been passionate about make-up from a young age, but fate lent a hand after the recession, which saw her leave her career in finance to further …

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Classic Football Shirts creates unique and immersive pop-up experiences for lovers of the game

From humble beginnings, Classic Football Shirts has quickly revolutionized the football shirt market. Founded by two Manchester University students, today Classic Football Shirts provides fans with access to the largest online collection of football shirts in the world, with a professional and reputable platform that offers vintage football shirts for thousands of different clubs and …

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VIU eyewear opens second UK store in Marylebone with Storefront

Storefront secures Marylebone store for global eyewear brand, VIU Established in 2013 in Switzerland, VIU is a recognized leader in disrupting the eyewear market through a unique offering of cutting-edge design and superior quality. VIU customers have the added advantage of being able to select up to four frames to trial at home, free of …

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London-Based Lifestyle Brand Mantidy Launches Pop Up in Marylebone

Arielle is the Communications Manager at Storefront. Beyond offering up insights on the future of retail and pop-up shops, she also loves to write, travel and watch documentaries. She lives in Brooklyn, NY.
Arielle Crane

Mantidy, the London-based lifestyle brand for men, has just opened its newest pop-up shop in London’s Marylebone neighborhood. Serving up exclusive offers, free personalization and gift wrapping, the shop has opened just in time for the Holidays on a buzzy street. John McKenzie, Mantidy’s founder, created the brand to combine functionality and design to offer …

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How Freddie’s Flowers Used Pop-Up Stores To Create Brand Awareness For Their Business

Head of Growth at Storefront
Rohan is the Head of Growth at Storefront. Beyond offering up insights on the future of retail and pop-up shops, he is passionate about growth marketing, artificial intelligence, and community building. He lives in Paris, France.
Rohan Singh

What is a pop-up shop? Everything you need to know to try short-term retail > 23 Smart Pop-Up Shop Ideas to Steal From These Successful Brands > The 5 Types of Pop-Up Shops and How to Figure Out What’s Right for You > How Freddie’s Flowers Used Pop-Up Stores To Create Brand Awareness For Their Business Pop-up stores …

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Emerging E-tailer Cherry Moon Opens A Pop-Up Store in Chelsea

Arielle is the Communications Manager at Storefront. Beyond offering up insights on the future of retail and pop-up shops, she also loves to write, travel and watch documentaries. She lives in Brooklyn, NY.
Arielle Crane

The Cherry Moon, a fashion e-tailer selling both luxury and independent brands, just opened its first-ever pop-up space with Storefront on King’s Road. As the first physical store for the e-tailer, the brand is keen on using this pop-up space to not only showcase its impressive roster of brands, but to host events and act …

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How This London-Based Designer Is Scaling Her Pop-Up Showrooms

Arielle is the Communications Manager at Storefront. Beyond offering up insights on the future of retail and pop-up shops, she also loves to write, travel and watch documentaries. She lives in Brooklyn, NY.
Arielle Crane

Lulu Sophia London knows a thing or two about the power of pop-up stores. After opening up a pop-up store with Storefront for four months in Marylebone, the brand just booked another shop on King’s Road that’s already gaining a ton of buzz. The brand, founded by Lulu Sophia, sells luxury designer silk scarves, dresses …

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Check Out the British Beauty Brand Popping Up In London’s Burlington Arcade

Arielle is the Communications Manager at Storefront. Beyond offering up insights on the future of retail and pop-up shops, she also loves to write, travel and watch documentaries. She lives in Brooklyn, NY.
Arielle Crane

Code8 is a new beauty brand created around the idea that “there’s more to life than just make-up”, founded by friends Nadine Ayache and Sophia Chikovani. The brand is about smart makeup and an edited curated collection for today’s high pace life, with a mission to simplify make-up and enable women to find their beauty self-confidence. The …

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How One Floristry Start-Up is Using Pop-Up Space Creatively in London’s Mayfair District

Arielle is the Communications Manager at Storefront. Beyond offering up insights on the future of retail and pop-up shops, she also loves to write, travel and watch documentaries. She lives in Brooklyn, NY.
Arielle Crane

Blooming on the High Street When Elena Poliviou and her fiancée George Papp-Georgiou decided to set up their florist and floral design business Blooming Wild together in November 2018, they knew they wanted to do things differently. Previously Elena, who has worked in the floristry world for ten years, ran her business in one fixed location in North London …

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The Best Holiday Pop-Up Stores in London Powered By Storefront

Arielle is the Communications Manager at Storefront. Beyond offering up insights on the future of retail and pop-up shops, she also loves to write, travel and watch documentaries. She lives in Brooklyn, NY.
Arielle Crane

With Winter upon us and the Holiday season in full-swing, there’s tons of pop-up stores and retail events targeting Holiday shoppers and capturing the festive spirit. With these short-term concepts, retailers and fashion brands alike are setting up shop for a limited amount of time to sell Holiday-themed products, entice customers with a Christmas-themed event, …

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