Subway systems may not conjure up the most positive of adjectives. Dimly lit corridors, amateur artists broadcasting their act in hopes of some lint encrusted pocket change, and caffeine-deprived expressions on the endless line of individuals darting through turnstiles may come to recollection.
The future of retail aims to change that image. In a collaborative effort, Storefront and New York City have joined forces to make their daunting daily commute a little less stressful, and a lot more engaging.
Storefront, (www.thestorefront.com), an online marketplace that connects artists, designers, and brands to dynamic retail spaces, announced today that it has partnered with the New York Metropolitan Transportation Authority to offer unique retail space for rent in the New York City Subway.
“Our partnership with Storefront reflects MTA’s commitment to pushing the bounds of vibrancy in the subway,” says David Bosch, MTA Director of Leasing and Acquisitions. “Storefront helps us rent out our space by connecting us to local artists, designers and brands to access over 5.3 million daily subway riders.”
Storefront already has hundreds of listings in New York that can be rented by the day, week or month — including space inside established retail stores and booths at markets and events — and MTA will add another 10 from their portfolio, which in total grosses over $70 million every year.
“MTA retail spaces bring a unique foot traffic advantage to the Storefront platform,” says Erik Eliason, CEO and Co-founder of Storefront. “These spaces generate upwards of 50k unique visitors per day. Foot traffic is a necessity for retailer success, and we aim to set our vendors up for profitability.”
Take a look at the currently available MTA spaces here.
Storefront (www.thestorefront.com) is making retail accessible. The venture-backed startup is an online marketplace for artists, designers and brands to find and rent retail space. The company was a graduate of the San Francisco-based accelerator AngelPad.
About the MTA
The New York Metropolitan Transportation Authority (MTA) is a public benefit corporation in the U.S. state of New York that operates public transportation in New York City and nine suburban counties in Long Island, the Hudson Valley, and Connecticut, as well as nine vehicular bridges and tunnels within New York City.