Before/After: Three pop-up store window displays made to stand out

A pop-up store has only one chance to make a good first impression to potential customers. One of its key assest? An attractive window display. Minimalist or colorful, mysterious or not, pop-up store window displays can stimulate the curiosity of customers, inviting them inside your pop-up shop.

Carefully decorated windows can reflect the identity of your brand and strengthen the pop-up store. Check out these three before and after pop-up store window transformations that both attract and engage.

1. SOGERES

The Sodexo Group’s second restaurant brand in France opened a pop-up store in the 1st Arrondissement for two months to unveil it’s new “Signature” catering offer.

• The challenge: to understand the DNA of the francovore and display it’s green and healthy menu to passersby without them even stepping inside the store
• Decoration tip: use graphic elements like vertical lines to highlight the architecture of the place, as well as window decals to decorate without being over the top
• The ‘Wow’ effect: the brand accessorized with plants to enhance the elegance of the store and highlight the concept behind ‘Signature’
• What we love: the use of window decals to explain the concept of the store

2. MASTER & DYNAMIC 

Master & Dynamic completely transformed this Nolita storefront into a greenhouse with bright neon yellow colors.

• The challenge: to pay homage to New York City, a place that inspired so much of what the brand has become today
• Decoration tip: focus on one thing to make your store stand out, and use the window to capture a passerby’s attention
• The ‘Wow’ effect: the carefully executed plant-vibe that was artfully decorated
• What we love: the brand used the window display as a sneak peak into the vibe of the store’s interior

Read the full case study here.

3. WINSER LONDON

This clothing brand chose Duke of York Square as its next pop-up store location based on high customer demand.

• The challenge: to capture the high foot traffic in this area and use the big windows to entice customers
• Decoration tip: build off of the building or space’s existing character
• The ‘Wow’ effect: the large windows allow customers to peak inside the beautiful store’s interior and featured clothing collection
• What we love: the brand was able to execute a high-quality feel with minimal window decoration

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