Mohamed Haouache

Mohamed Haouache is CEO and co-founder of Storefront. A pioneer of pop-up and short-term retail across Europe and the US, he has spent his career reshaping how brands use commercial real estate. An entrepreneur focused on disrupting the traditional lease, he writes on the short-term economy and the future of retail.

Digital illustration of a dense desert city skyline at sunset, built around a lagoon and dominated by a single tapering spire tower, with highways running out into the sand.

How to Choose the Perfect Event Venue in Dubai

Dubai, a city that sparkles in the heart of the United Arab Emirates, has solidified its place on the global map as a premier destination for events of all magnitudes. Whether you’re planning a high-profile corporate conference or an intimate special event, Dubai promises an abundance of venues to choose from. However, the very plethora […]

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Digital illustration of a black-framed open-sided pop-up shop hung with light strings, stocked with clothing and accessories, with shoppers outside and high-rise towers behind.

The Ultimate Guide to Launching a Successful Pop-Up Shop in Dubai

Introduction: In the ever-evolving retail landscape of Dubai, setting up a pop-up shop can be a golden ticket for brands aiming to make a significant impact. With the city’s penchant for luxury and newness, a strategically planned pop-up store in Dubai is an exciting avenue for brands to explore unique, temporary retail spaces, test new

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Transparent bubble-shaped pop-up signed Fashion District, stocked with clothing rails and mannequins, raised on white pallet decking under a draped net canopy between mature trees.

Miami’s Bubble City Takes The Pop-Up Concept to a Whole New Level

Bubble City, the unique architectural design that features a transparent and transportable bubble shaped retail and events space has been offering Miami a flexible and affordable retail solution, and brands are taking note. Richard Lasry, the company’s founder, looks well beyond traditional brick-and-mortar structures and offers Storefront clients the ultimate in flexible temporary spaces. “The

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