Inspiration
Expert Advice: From Logo to Point of Sale – What the Colors You Choose Say About Your Brand’s Identity
Logo designers use colors to communicate one or more messages about a brand. They are directly related to the specific values of a brand, such as power, reliability, security, or even kindness and respect for the environment…
Why Luxury Brands Launch Summer Pop-Up Shops in Resort Destinations
Luxury fashion brands increasingly launch summer pop-up shops in resort destinations like Mykonos, Capri and Saint-Tropez. Discover how Dior, Gucci and Louboutin use temporary boutiques to capture tourism-driven demand and create exclusive seasonal retail experiences.
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Expert Advice: Is White the Only Option for a “Neutral” Store?
Expert designer advice. In the world of retail space design, white remains the color of choice for most walls. And yet this “basic” color has more than just merits and may actually be perceived as cold. Are you renting a white space for a few days, weeks or months?
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10 Wall Storage Ideas to Maximize Small Stores on a Budget
After you’ve had the keys to your pop-up store in your pocket for a few days, weeks, or months, you’ll suddenly be looking at an empty space that needs some investment. Objective: combine what’s both practical and pleasing to the eye, using every square inch to display your products to maximum effect, while preserving the flow and experience of future visitors.
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