Inspiration

Before / After: 5 Showroom Transformations for Paris Fashion Week

The showroom is to Fashion Week what the museum is to art; therefore it’s important to select your showroom carefully so that you can adequately display your brand and products and attract your customers. Paris is full of spaces for all kinds of showrooms for Fashion Week: whether it be shops, galleries, apartment or lofts. […]

Before / After: 5 Showroom Transformations for Paris Fashion Week Read More »

Wide banner reading Veer Into Virtual across a rendered store interior with handbags and shoes on plinths, a moss wall of models and a brick wall of lit display niches.

Pop Up Anywhere With Our Virtual Pop-up Store

Combining the physical and the digital, Storefront has officially partnered with Obsess, to create the first ever fully-interactive 360° virtual pop-up store accessible to anyone, anywhere. As brands are seeking to engage customers in unique and experiential ways, online and offline shopping has become more integrated. Physical pop-up stores are becoming an alternative to long-terms

Pop Up Anywhere With Our Virtual Pop-up Store Read More »

Sharing is Caring: The Success of Shared Pop-Up Stores

At the height of the sharing economy, brand synergy and visibility make a strong case for shared Pop-Up Stores. 2016 continues to herald major societal changes. We are truly immersed, as consumers and citizens, in a participatory culture. The sharing economy reigns supreme. Businesses like Airbnb and Uber are now integral to our daily happiness

Sharing is Caring: The Success of Shared Pop-Up Stores Read More »