Success Stories France

French Bureau x Danone: Could the Pop-Up Format be a Good Option for Large Corporate Clients?

Danone turned to French Bureau, a French agency specialized in innovation, to support them in the launch of a new brand. With the help of a pop-up venue called “Atlas, la Cantine du Monde,” the group is building a community around a variety of cultural and culinary events to celebrate Danone of the World, a …

French Bureau x Danone: Could the Pop-Up Format be a Good Option for Large Corporate Clients? Read More »

HEMA : 2 Pop-Up Stores launched simultaneously for a global communication!

For the Easter period, from March 8 to April 1st 2018, the Dutch brand HEMA asked Storefront to find the best possible space for 2 Easter Pop-Up Stores: one in the heart of Le Marais in Paris, 45 sq m dedicated to chocolate, and another one in the dynamic center of Amsterdam. We have asked …

HEMA : 2 Pop-Up Stores launched simultaneously for a global communication! Read More »

Il Bisonte: a Pop-Up Store for a new image of the brand!

Il Bisonte is a Florentine brand which has maintained its original style and artisanship that is its trademark over the years. The brand has always had a very artistic soul, which is clearly visible in its one-of-a-kind Pop-Up Store in the heart of Paris rue Saint Roch, very close to the dynamic and iconic Rue …

Il Bisonte: a Pop-Up Store for a new image of the brand! Read More »

The importance of a showroom by Oscar Tresandi at Chalayan: “where the trade is made”!

Fashion Week is coooooming…. –  At Storefront, we are proud to work with the brand Chalayan founded by the British designer Hussein Chalayan, the “weaver of different worlds”. For every Fashion Weeks, and this upcoming one is no exception, Storefront finds Chalayan’s seasonal short-term showroom in Paris. We have asked Oscar Tresandi, Head of Sales at Chalayan, …

The importance of a showroom by Oscar Tresandi at Chalayan: “where the trade is made”! Read More »

How Obey Clothing Booked a Fashion Week Showroom in 3 Steps with Storefront

The American streetwear brand OBEY Clothing opened up a showroom in Paris last Winter for Fashion Week, through the help of Storefront. We sat down with Nicolas Sere, Obey Clothing’s Manager in France, Spain and Portugal, to talk with him about the essential things to look for when booking a showroom, whether it be in Paris or …

How Obey Clothing Booked a Fashion Week Showroom in 3 Steps with Storefront Read More »

Rossignol’s Pop-Up Store in Paris: “The physical retail must coexist with e-commerce”

Rossignol, the French ski clothing brand and now sportswear brand has opened a Pop-Up Store with Storefront in the very chic Rue de la Paix in Paris, between Opéra and Place Vendôme. We have asked Alessandro Locatelli, Rossignol’s CEO some questions in order to know more about the short-term strategy. Here they are.  How is Rossignol different …

Rossignol’s Pop-Up Store in Paris: “The physical retail must coexist with e-commerce” Read More »

Leboncoin donne (une seconde) vie aux jouets avec un Pop-Up Store by Storefront et Wild Buzz Agency !

En plein boulevard Haussmann, face aux Galeries Lafayette et pile dans l’hystérie des cadeaux de Noël, se trouve le deuxième Pop-Up Store de Leboncoin, 150m2 qui retracent « La Fabuleuse histoire des jouets d’occasion » ! Géant incontournable de la vente online, Leboncoin prouve cette fois-ci qu’il excelle dans le domaine offline, avec un deuxième magasin physique éphémère. …

Leboncoin donne (une seconde) vie aux jouets avec un Pop-Up Store by Storefront et Wild Buzz Agency ! Read More »

Le Pop-Up Store de Bergamotte : une nouvelle expérience, une nouvelle clientèle !

C’est l’événement que tous les amoureux des fleurs attendaient : Bergamotte a enfin son Pop-Up Store à Paris ! Du 1er Décembre 2017 au 2 Janvier 2018, vous aurez la possibilité de vous rendre en magasin, rue de Turenne, afin d’acheter et d’offrir vos bouquets préférés ! Nous avons rencontré Claire Vergier, Directrice Marketing de …

Le Pop-Up Store de Bergamotte : une nouvelle expérience, une nouvelle clientèle ! Read More »

Ce-Realiste : un Pop-Up Store à Châtelet-Les Halles pour gagner en visibilité !

Si vous ne les avez pas vus métro Châtelet-Les Halles, c’est que vous marchez les yeux fermés ! La bande de Ce-Realiste, le premier bar à céréales français, installe son premier Pop-up Store au cœur même du métro le plus fréquenté de Paris avec Storefront ! Un premier Pop-Up Store pour tester le marché Du 1er …

Ce-Realiste : un Pop-Up Store à Châtelet-Les Halles pour gagner en visibilité ! Read More »

J-Pop Forum: le Pop-Up Store japonais à la conquête de Paris!

La culture japonaise a désormais un nom et un temple à Paris : le Groupe AmuseLantis a inauguré J-Pop Forum, son tout premier Pop-Up Store au cœur du métro Châtelet-les-Halles avec Storefront ! Paris, premier point de vente mondial pour J-Pop Forum Derrière ces vitres de verre, cette musique entraînante et ces écrans lumineux géants, …

J-Pop Forum: le Pop-Up Store japonais à la conquête de Paris! Read More »