What is a pop-up shop? Everything you need to know to try short-term retail > How to set up a pop-up shop in 6 stages. Set yourself up for success with this handy checklist > How to Use a Pop-up Store To Find Lifelong Customers
Pop-up stores are brilliant because they make your brand visible to people who would never come across your business otherwise. The unique experience of a pop-up store gives you an opportunity like no other to create loyal, lifelong customers by giving them a remarkable, unforgettable experience. If you can do this effectively, you can create customers for life who will shop with you online, in future pop-up stores or in traditional brick-and-mortar stores.
You may think that when it comes to customers, the quantity of customers is more important than the quality of customers. You’d be wrong. According to an analysis, FiveStars performed 14 million store visits from more than 1 million customers and the results of loyalty programs from over 2,000 businesses. On average, only approximately 20% of your customers have visited your store 10 times or more. Yet this 20% is responsible for 72% of the visits to your store and generates 80% of your revenue. If you can secure loyal customers, then you’re guaranteed continued trade.
There is also a real benefit in making as many loyal customers as possible. You, therefore, need to offer your customers a reason to keep coming back to you. However, this is difficult because customers are far more likely to remember negative experiences of your brand than positive ones. Therefore, you need to make their good experiences as memorable as possible.
Pop-up stores are the perfect way to get loyal customers. Prospective new customers can be blown away by how interesting your pop-up event is and become hooked on your brand from the excitement of the pop-up experience. For customers who know of your brand and have shopped with you a few times but are not yet loyal, it’s the perfect opportunity to build a stronger relationship between them and your brand. Pop-up stores are key to defining your brand identity, engaging with customers and getting them to shop with you repeatedly.
So your pop-up event needs to be exciting, fun and immersive so that the customer can get hooked on your brand. That is definitely easier said than done. Luckily, there are numerous strategies you can use to entice new customers and convert them into loyal customers who will shop with you for a lifetime.
Follow What’s Trending
Social media allows us to find out what people really want without having spent enormous amounts of time issuing surveys and speaking to customers directly. If you can find a trending topic that will suit your pop-up store, you’ll have a guaranteed audience who’ll be interested and visit your store.
The recent Superdrug pop-up store in London took note of the popularity of veganism on social media, for example, the 3.8 million uses of #veganlife on Instagram, and capitalized on it by launching a pop-up that sold exclusively vegan products.
This pop-up event was ingenious for numerous reasons:
- Firstly, the pop-up would instantly be guaranteed a high level of customer engagement because veganism is a popular trend on social media. Offering exclusive products would mean that vegans would shop in the store and tell people about it on social media, using the very hashtags that informed the pop-up.
- The second aspect of the pop-up that helped create loyal customers was how Superdrug made a corresponding web page that sold the same stock as the pop-up store. This way, visitors to the pop-up could easily find the products they’d seen in the store, even if they didn’t buy them. This way, they knew exactly how and where to get the products they wanted and could buy them over and over again.
- Finally, the pop-up was a prime opportunity to trial the popularity of niche products that could then be placed in conventional brick-and-mortar stores. Customers who liked the product at the pop-up would be able to shop at permanent stores to find vegan products, as well as anything else they would need and therefore, their position as loyal customers would be secured.
The Superdrug pop-up was, therefore, the perfect example of the importance of making a pop-up that used social media trends to ensure it could get customers hooked on new products and that would advertise itself through social media.
Make The Customer Feel Good
As a business owner, you want your customers to feel good when they use your product. Not only is this the point of you selling a product, but also because it will help them to market your product so you don’t have to. With a pop-up store, you should aim to enrich their enjoyment of the product by giving them an amazing experience alongside it.
A prime example of this is the Christian Louboutin nail bar in the Mandarin Oriental Hotel in Paris:
- Firstly, the customer already feels special because they are given a chance to be the first to explore the brand new Pop color range, boosting the customer’s mood before they’ve even bought anything.
- However, the main selling point of the nail bar is that the customer also has the option to have their nails painted in the store. The customer, therefore, leaves the store feeling relaxed, better about themselves and pampered due to the experience of having their nails painted.
The combined experience of having an exclusive look at new ranges and being treated to nail painting leaves the customer feeling like Christian Louboutin goes above and beyond what is expected to ensure its customers enjoy themselves. Therefore, they become loyal to the brand because they feel Christian Louboutin cares for them as they care for their products.
By launching the nail bar for the second year in a row in 2018, Christian Louboutin has made it a rite of passage for loyal customers to attend, boosting their sales and ensuring their customers stay dedicated to their brand.
What’s important to remember is that customers want to be loyal to you. If they’re loyal, they’ll experience a dopamine experience, therefore receiving a psychological reward for what is deemed a good act. Therefore if you give them incentives to be loyal, such as going beyond what the customer expects, they’ll feel good about themselves, and you’ll be rewarded with a customer for life.
Educate Your Customer
If a customer shops with you multiple times, it would indicate that they are invested in more than just your products. It shows a willingness to engage with your brand and has an experience beyond just buying a product from a shelf. It’s, therefore, your job to help them understand how they fit in your journey as a retailer.
Your customer is bound to be more loyal if they feel you have a sense of pride in what you do and can offer them experiences that teach them just how much you care about your product.
Do Something Memorable
According to a PopUp Republic poll, 39% of shoppers indicated that the main reason they’d visit a pop-up store would be because of exclusive products or services on offer. Your loyal customers will know exactly what to look out for in your pop-up store, so you need to give them the exclusives they want as well as surprises to stick in their memory.
If you have the opportunity to harness the power of celebrity to wow your customers, then do it. Not only does it mean your pop-up is sure to come up in conversation with other people, but it also proves that celebrities involved with your brand care about the product as much as the customer does.
For example, when the SJP Collection launched its new line of shoes, Sarah Jessica Parker was there herself to help fit shoes and draw people to the pop-up store. To those not expecting her presence in the shop, they got the surprise of meeting an incredibly famous celebrity and the benefit of having the designer of their shoe present in the store to talk to.
The SJP Collection pop-up event, therefore, proved the importance of offering an experience that would be unforgettable and unrivaled. People would also be more likely to attend SJP pop-ups in the future in the hope of meeting Sarah Jessica Parker at another event, therefore securing loyal customers.
Prove Your Values
Consumers are driven by two things; likability and trust. If your brand identity hinges upon a clear set of values, you must prove that these are more than words. Doing so with a pop-up event helps prove to customers that you are true to your word and helps them justify spending their money with you.
From the outside, the Harrods ‘Fashion Re-told’ pop-up store was like any other. The store was essentially a scaled-down version of their Knightsbridge store, complete with the luxurious surroundings and unrivaled customer service that Harrods is renowned for.
However, there was a twist. While all the clothes were designer, they were all donated by members of the public, Harrods or the designers themselves. All proceeds raised were to be given to the NSPCC. Therefore, the store offered a unique take on the Harrods experience, and the customer knew that any purchases made would benefit a good cause.
While Harrods didn’t profit from the pop-up store, its brand identity gained value. Not only did they reinvent the experience of shopping with Harrods, but they also proved that their commitment to their values was genuine. Customers are loyal to brands they trust, and their ‘Fashion Re-told’ pop-up proved that they could be trusted.
A pop-up store can be a brilliant opportunity to secure lifelong customers. If you can use the opportunity to appeal to a mass audience and create a pop-up store that defines your brand and raises awareness for your values, then you’re sure to create a memorable experience that will get people hooked on your brand. If you can also create a pop-up that makes your customers feel better about themselves and surprises them, you’re guaranteed to make an impression and guarantee that you’ll have lifelong customers.
Successful Strategies for Attracting New Customers with Pop-Up Stores
Pop-up stores are an increasingly popular way to attract new customers and generate interest in your brand. But what strategies can you use to ensure your pop-up store is successful? This blog post will explore the best strategies for using pop-up stores to attract new customers and drive sales.
Pop-up stores provide businesses with a creative way to attract new customers. A pop-up store is a temporary retail concept that allows companies to showcase their products engaging and captivatingly. With a pop-up store, businesses can get their products out there, engage customers, and ultimately attract more people to the company’s brand and offerings.
Pop-up stores have become a popular way of attracting new customers by providing them with an interactive, experiential approach to shopping. Compared to the traditional brick-and-mortar store, pop-up stores are more accessible and offer shoppers the chance to see and experience products in a unique setting. Furthermore, pop-up stores allow businesses to collect data about their customers, which is invaluable for understanding customer needs and preferences over time. In conclusion, using pop-up stores as a means of attracting new customers is an effective strategy that can be used by any business.
All in all, pop-up stores have become a great way for brands to attract new customers and try out different marketing strategies. Not only do they provide a creative form of retail, but these temporary stores also offer brands an opportunity to experiment with different marketing strategies and get immediate feedback from customers. Therefore, this type of retail is becoming increasingly popular as a way to draw in new customers while testing out promotional tactics.
Benefits of Using Pop-Up Stores for Attracting New Customers
Pop-up stores are a great way for businesses to gain access to new customers they may not have normally been able to reach. With the ability to launch a store almost anywhere, businesses can develop geographically targeted campaigns that attract customers living in areas not usually serviced by their retail outlets. Pop-up stores allow businesses to interact with potential customers and showcase their products in unique and engaging ways that traditional retail stores may not be able to match. This can lead to increased brand awareness, more sales, and ultimately better customer satisfaction.
Pop-up stores are becoming popular for businesses looking to attract new customers. With low cost and fast set-up times, these stores allow businesses to try out new markets or products with minimal risk. Since they are comparatively inexpensive compared to traditional outlets, they can be used as an effective business strategy without having to invest too much capital upfront. Pop-up stores offer a great way for businesses to test the waters yet still give customers a unique shopping experience that is worth checking out!
Besides attracting new customers using pop-up stores, these temporary retail spaces also create a sense of urgency, which can increase sales. This additional attention from the public brings in more revenue and gives potential customers an opportunity to get acquainted with the brand and what it offers. In this manner, pop-up stores are a great way to promote your business while ensuring that you reach even more people.
Creating an Effective Pop-Up Store Design
Pop-up stores are an effective way to attract new customers. A successful store design should be creative and memorable while also positively representing the brand. Eye-catching visuals and inviting displays are key components of a great pop-up store that can draw in potential customers. With proper planning and marketing, a well-designed pop-up store will increase brand awareness and attract new customers.
Pop-up stores are a great way to attract new customers to the area. The store should be designed with the customer experience in mind and stand out from nearby stores. This could be achieved through interesting visual elements, engaging product displays and promotions, and activities that draw customers into the store. With good planning and design, a pop-up store can help attract attention and increase foot traffic for businesses that are looking to grow their customer base.
Next, it is essential to continually invest in the customer experience at pop-up stores. Designing features such as interactive displays and digital touchpoints can help keep customers engaged and ultimately increase the effectiveness of attracting new customers using pop-up stores. Furthermore, if additional resources are available, creating a memorable atmosphere by incorporating elements such as music and art can further enhance the customer experience and solidify a lasting impression.
Selecting the Right Location for Your Pop-Up Store
Pop up stores are a great way to attract new customers, but it’s important to choose the right location. Placing the store in an easily accessible area, preferably with high levels of foot traffic, makes it easier for customers to find and visit your pop-up store. Doing this will help ensure that you can reach out to new customers who otherwise may not be exposed to your business.
Pop-up stores are a great way for businesses to attract new customers – by offering a unique and interesting concept. To get the most out of the experience, it is important to choose a location close to potential customers, such as in popular retail shopping centers or tourist attractions. This will ensure that more people have access to the pop-up store and can take advantage of the unique products or services on offer.
Besides considering attractive visuals, additional services and the latest marketing strategies, when tackling the challenge of creating a successful pop-up store, it is also important to consider the size of the space and whether it will be suitable for your needs. Appropriate space allocation can greatly impact how you attract new customers and present your store. To make sure that you create an impactful pop-up shop, ensure that the size of your store will allow enough room to move around and showcase all products or activities planned.
Utilizing Social Media to Promote Your Pop-Up Store
Pop-up stores are a great way to attract new customers and engage with existing ones. Social media is an effective way to reach out to potential customers, as it allows you to connect instantly with people across the globe. By leveraging platforms such as Twitter, Instagram, and Facebook, you can share your pop-up store’s message with a much wider audience than with traditional advertising methods. Additionally, social media also provides a means for customers to provide feedback on their experiences at the store in real-time, furthering engagement with existing customers.
Advertising your pop-up store on social media platforms like Facebook, Twitter, and Instagram is a great way to reach new customers and get the word out about your business. Social media advertising allows you to target the exact demographic you want to attract while also allowing you to effectively track the success of your campaigns. With the right strategy in place, investing in social media advertising can prove highly beneficial for anyone looking to amplify their marketing efforts when it comes to attracting new customers with a pop-up store.
Furthermore, using pop-up stores to attract new customers is a great way to set yourself apart from the competition. Not only are they engaging and driving foot traffic to your business, but you can also use social media to create a sense of community around your store by answering customer questions, offering special promotions or discounts, and other various marketing strategies. Attracting new customers with pop-up stores is an effective way of growing your business.
Closing Out Your Pop-Up Store Successfully
When it comes to attracting new customers with a pop-up store, having a plan in place before opening is key. This plan should outline exactly how you will close out the store, including any clean-up tasks that need to be done, how you’ll transition current customers over to your more permanent location, and how you will maintain relationships with the people who visited the pop-up shop. Without this organized plan in advance, all of the hard work put into creating a successful pop-up store could go to waste.
Attracting new customers through pop-up stores is an excellent way to grow your business. It’s also important to take the time to thank those who visit and purchase from you while letting them know when and where they can find you in the future. Through continued communication, word of mouth can spread, and you can start growing an audience who are loyal to your brand. Keep your customers informed about where you’ll pop up so they can return in the future. This will ensure repeat business, which is a great way to build brand loyalty!
Moreover, when you are designing your pop-up store experience, try to get as much customer feedback as possible while they are still in the store. This can be done through surveys or just simply asking customers what they think of their experience. This feedback can be used to make adjustments and improvements for your next pop-up store event, ensuring each one is more successful than the last.
All in all, pop-up stores offer a great way to attract new customers and generate interest in your brand. From choosing the right location to offering discounts and giveaways, you can use many strategies to ensure your pop-up store is successful. With careful planning and creative strategies, you can create an engaging experience that will draw in customers and help to promote your business.