Mantidy, the London-based lifestyle brand for men, has just opened its newest pop-up shop in London’s Marylebone neighborhood. Serving up exclusive offers, free personalization and gift wrapping, the shop has opened just in time for the Holidays on a buzzy street.
John McKenzie, Mantidy’s founder, created the brand to combine functionality and design to offer the perfect travel companion for men who are on the go. The collection includes high-quality all-in-one accessories and organizers made from herringbone weave.
A visit to this pop-up shop reflects the care Mckenzie takes in designing the shop and making sure each product is on full display. “With each of our pop-up stores, we try to engage with our customers and get feedback,” McKenzie says. He also notes that his preferred time to pop up is during Q4 to capitalize on the Holiday season, as well as Summer, “because of tourist traffic”.
As to the neighborhoods he chooses to pop-up in, McKenzie states that “we choose locations where the demographic fits our product”, adding that high foot-traffic plays a crucial role in the pop-up spaces he chooses. “We always do a bit of walking around the area and talking to the neighbors [before we open up shop]. Just looking at different times of the day before you move in to see the footflow and the people walking past [really helps].”
His pop up tip? “You have to be where the traffic is!
Besides promoting the shop on social media, McKenzie also sends out a personal invitation and discount code to his customer database to invite them into the store, coupled with social events like cheese and wine, or family and friends.