Retail Covid

How to open a store – Eleven things to consider when planning to open a store in a post-Covid world

Want something more visual? Check out the infographic. With lockdown restrictions slowly lifting across the world, people are beginning to emerge from their homes and life is making its first tentative steps towards returning to normal.  In this article we’ll talk through some of the steps retailers should consider when planning to open a store …

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The Odder Side, fashion

Coping with Covid-19: Fashion brand The Odder Side

Covid-19 has had a disruptive impact on many industries and sectors. In this series we are showcasing a number of our clients and partners, highlighting the steps they have taken, their current activity and what their plans are for the future. We hope that by sharing this we can help organizations and brands going through …

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Storefront joins the fight against Covid-19

Free spaces for those battling global crisis We are pleased to announce that we are offering our services for free to any organisations currently battling the global pandemic. Governmental bodies, health organisations and charities are all attempting to mobilise and expand their operations. One stumbling block has been access to empty and available space for …

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Farfetch Store of The Future

9 Case Studies That Prove Experiential Retail Is The Future

Experiential retail is the future. For years we’ve heard about the decline of physical retail and the rise of the internet. However, the desire for retail experiences is on the rise with 52% millennials saying of their spending goes on experience-related purchases. This introduces the concept of ‘retailtainment’. Enter: retailtainment Because of this, retailers have …

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Pop up in Covent Garden

Creating a stir in Covent Garden, Huda Beauty’s first pop up

One of the world’s fastest-growing beauty brand popped up in Covent Garden, London, over the Christmas period, and everyone’s still talking about it. Global beauty icon Huda Kattan has been passionate about make-up from a young age, but fate lent a hand after the recession, which saw her leave her career in finance to further …

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Classic Football Shirts creates unique and immersive pop-up experiences for lovers of the game

From humble beginnings, Classic Football Shirts has quickly revolutionized the football shirt market. Founded by two Manchester University students, today Classic Football Shirts provides fans with access to the largest online collection of football shirts in the world, with a professional and reputable platform that offers vintage football shirts for thousands of different clubs and …

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How Media Brand The Dodo Launched Its 17,000 Square Foot Pop-Up Space for Dogs (and Humans!)

Last month, The Dodo launched a month-long Halloween experience for dogs and pet owners in a sprawling 17,000 square feet pop-up space in Williamsburg, Brooklyn.  The Best Dog Day Ever event – which included toys, treats and plenty of canine fun – was an extended version of the super successful one day pop-up event The …

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VIU eyewear opens second UK store in Marylebone with Storefront

Storefront secures Marylebone store for global eyewear brand, VIU Established in 2013 in Switzerland, VIU is a recognized leader in disrupting the eyewear market through a unique offering of cutting-edge design and superior quality. VIU customers have the added advantage of being able to select up to four frames to trial at home, free of …

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London-Based Lifestyle Brand Mantidy Launches Pop Up in Marylebone

Mantidy, the London-based lifestyle brand for men, has just opened its newest pop-up shop in London’s Marylebone neighborhood. Serving up exclusive offers, free personalization and gift wrapping, the shop has opened just in time for the Holidays on a buzzy street. John McKenzie, Mantidy’s founder, created the brand to combine functionality and design to offer …

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