Sustainable Fashion pop up

Sustainable fashion: HULA making designer womenswear more accessible with pop-up in Hong Kong

Online sustainable fashion retailer HULA’s latest pop up store is the latest step in founder Sarah Fung’s campaign to change the way women look at pre-loved fashion. Running until November 9th at 49 Hollywood Road, Central, the pop-up is designed to introduce a new range of customers to the HULA community. Sustainable fashion The name …

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Moose Knuckles

Pioneering fashion brand Moose Knuckles embraces the ‘new normal’ with experience driven Covid-friendly pop-up in Milan

Moose Knuckles, the ambitious and innovative Canadian luxury outerwear brand, opened it’s latest pop-up in Milan, which it found using Storefront. The pioneering brand is using pop-up stores to engage with its customers and reach new audiences with stores openings in London, Amsterdam and Dusseldorf in recent months. While many retailers are suffering from the …

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Design the Perfect Pop-Up Store Layout

Pop Up 101: How To Design Your Pop-Up Store Layout

Believe it or not, a store’s layout can make or break a shopper’s first impression and willingness to shop or engage with your brand. It can determine whether shoppers purchase, or quickly leave empty-handed after. Here are some basic elements of an effective layout design that will encourage shoppers to stay and consume. 1. Decompression Zone This is …

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reBooked Hong Kong pop-up

Online second hand bookstore takes its message of sustainability to new audience with pop-up in Hong Kong

Bailey in her pop-up sustainable bookstore in Hong Kong. ‘Inspirational’ is the only word for Bailey.  Her company, reBooked, is a not-for-profit social enterprise that collects and resells second hand books in the name of sustainability. The thing is… Bailey is only 15 years old. So when she approached Storefront to help her find a …

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Retail's new normal

Retail’s new normal: what does the future hold for physical retail?

While the world attempts to return to a semblance of normality, it is clear some things may have changed irrevocably. The world of retail is no exception, so what is retail’s new normal? The Covid pandemic is one of only a few ‘before and after’ moments in history. When everything can be put into context …

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Covid

What’s open? A list of retailers who are opening their doors and the steps they are taking to provide customer safety

As lockdown eases around the world retailers are opening their stores and customers are returning. To help keep tabs on what’s going on, we have curated this list of retailers who are opening their doors and the steps they are taking. This is an aggregated list of brands from around the world who are reopening …

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Retail Covid

How to open a store – Eleven things to consider when planning to open a store in a post-Covid world

Want something more visual? Check out the infographic. With lockdown restrictions slowly lifting across the world, people are beginning to emerge from their homes and life is making its first tentative steps towards returning to normal.  In this article we’ll talk through some of the steps retailers should consider when planning to open a store …

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The Odder Side, fashion

Coping with Covid-19: Fashion brand The Odder Side

Covid-19 has had a disruptive impact on many industries and sectors. In this series we are showcasing a number of our clients and partners, highlighting the steps they have taken, their current activity and what their plans are for the future. We hope that by sharing this we can help organizations and brands going through …

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Storefront joins the fight against Covid-19

Free spaces for those battling global crisis We are pleased to announce that we are offering our services for free to any organisations currently battling the global pandemic. Governmental bodies, health organisations and charities are all attempting to mobilise and expand their operations. One stumbling block has been access to empty and available space for …

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