Phygital retail

What is Phygital Retail? Physical and digital retail, together

Phygital retail is the latest buzzword for the strategies and tactics retailers use to engage with their customers. ‘Phygital’ is a portmanteau of ‘Physical’ and ‘Digital’, and it represents the merging of the physical with the digital. In the past we have read about, amongst others, ‘omni-channel’, ‘multi-channel’, and ‘holistic’ approaches. In simple terms, ‘Phygital’ …

What is Phygital Retail? Physical and digital retail, together Read More »

Sustainable Fashion pop up

Sustainable fashion: HULA making designer womenswear more accessible with pop-up in Hong Kong

Online sustainable fashion retailer HULA’s latest pop up store is the latest step in founder Sarah Fung’s campaign to change the way women look at pre-loved fashion. Running until November 9th at 49 Hollywood Road, Central, the pop-up is designed to introduce a new range of customers to the HULA community. Sustainable fashion The name …

Sustainable fashion: HULA making designer womenswear more accessible with pop-up in Hong Kong Read More »

Moose Knuckles

Pioneering fashion brand Moose Knuckles embraces the ‘new normal’ with experience driven Covid-friendly pop-up in Milan

Moose Knuckles, the ambitious and innovative Canadian luxury outerwear brand, opened it’s latest pop-up in Milan, which it found using Storefront. The pioneering brand is using pop-up stores to engage with its customers and reach new audiences with stores openings in London, Amsterdam and Dusseldorf in recent months. While many retailers are suffering from the …

Pioneering fashion brand Moose Knuckles embraces the ‘new normal’ with experience driven Covid-friendly pop-up in Milan Read More »

How This Creative Agency Launched The Brilliant POPSUGAR At Kohl’s Pop-Up Store

To launch the POPSUGAR at Kohl’s debut collection, the brooklyn-based agency The Gathery created an experiential pop-up store in Soho in early September. Held at this top Storefront space in Soho, the agency brought to life the Millennial-inspired collection and created a space that embodied the Everything Is Better With A Pop Of Sugar campaign …

How This Creative Agency Launched The Brilliant POPSUGAR At Kohl’s Pop-Up Store Read More »

Design the Perfect Pop-Up Store Layout

Pop Up 101: How To Design Your Pop-Up Store Layout

Believe it or not, a store’s layout can make or break a shopper’s first impression and willingness to shop or engage with your brand. It can determine whether shoppers purchase, or quickly leave empty-handed after. Here are some basic elements of an effective layout design that will encourage shoppers to stay and consume. 1. Decompression Zone This is …

Pop Up 101: How To Design Your Pop-Up Store Layout Read More »

reBooked Hong Kong pop-up

Online second hand bookstore takes its message of sustainability to new audience with pop-up in Hong Kong

Bailey in her pop-up sustainable bookstore in Hong Kong. ‘Inspirational’ is the only word for Bailey.  Her company, reBooked, is a not-for-profit social enterprise that collects and resells second hand books in the name of sustainability. The thing is… Bailey is only 15 years old. So when she approached Storefront to help her find a …

Online second hand bookstore takes its message of sustainability to new audience with pop-up in Hong Kong Read More »

Retail's new normal

Retail’s new normal: what does the future hold for physical retail?

While the world attempts to return to a semblance of normality, it is clear some things may have changed irrevocably. The world of retail is no exception, so what is retail’s new normal? The Covid pandemic is one of only a few ‘before and after’ moments in history. When everything can be put into context …

Retail’s new normal: what does the future hold for physical retail? Read More »

How to set up a pop up shop

How to set up a pop-up shop. Set yourself up for success with this handy checklist

How to set up a pop-up shop is one of the most frequent questions we get asked. Setting up a bricks and mortar pop-up store is a lot of work and while Storefront are the experts in finding venues for pop-up shops, there are many other factors that are equally important. We’ve prepared the below …

How to set up a pop-up shop. Set yourself up for success with this handy checklist Read More »

Covid

What’s open? A list of retailers who are opening their doors and the steps they are taking to provide customer safety

As lockdown eases around the world retailers are opening their stores and customers are returning. To help keep tabs on what’s going on, we have curated this list of retailers who are opening their doors and the steps they are taking. This is an aggregated list of brands from around the world who are reopening …

What’s open? A list of retailers who are opening their doors and the steps they are taking to provide customer safety Read More »