Malls have traditionally been a place of discovery and community for shoppers. However, 20-25% of malls are projected to shutter within the next 5 years, according to a new report out this week from Credit Suisse, and mall owners are scrambling to rethink the long-term lease approach while still emphasizing the communal aspect that these […]
3 Reasons Why Mall Owners Have Come To Love Pop-Up Stores Read More »
See how Danone partnered with an agency to launch a community-driven pop-up space in Paris that combined food, culture, and brand storytelling.
Expert designer advice. In the world of retail space design, white remains the color of choice for most walls. And yet this “basic” color has more than just merits and may actually be perceived as cold. Are you renting a white space for a few days, weeks or months?
Expert Advice: Is White the Only Option for a “Neutral” Store? Read More »
See how e-commerce brand Brandless used a Los Angeles pop-up store to connect with customers, host events, and bring its digital brand into the physical world.
How E-Commerce Brand Brandless Used a Pop-Up Store to Build Community in Los Angeles Read More »
Launching a pop-up shop is a thrilling, rewarding risk. Testing new concepts and receiving real-time customer feedback are game-changing for your brand. But any pop-up store will fall flat without the right team in place. An associate-customer interaction increases the likelihood of a purchase by 43% according to a recent Mindtree study. For e-commerce brands,
A Guide to Employee Training for Your Next Pop-Up Event Read More »
Whether you’re looking to showcase your art on a budget, want to test out NYC for your art or designs, or simply want a short-term space for your work, there’s plenty of pop-up galleries on Storefront for you to choose from. Pop-up galleries are low cost, and allow you to stand out on a short-term
Photo Flip: 15 Amazing Pop-Up Art Galleries in NYC Read More »
After you’ve had the keys to your pop-up store in your pocket for a few days, weeks, or months, you’ll suddenly be looking at an empty space that needs some investment. Objective: combine what’s both practical and pleasing to the eye, using every square inch to display your products to maximum effect, while preserving the flow and experience of future visitors.
10 Wall Storage Ideas to Maximize Small Stores on a Budget Read More »
Collective+ brings independent designers together in a curated London pop-up store. Learn how collaborative retail concepts help emerging brands share costs, gain visibility and reach new audiences in prime shopping locations.
Popping Up Together: Why Independent Designers Are Collaborating in London Retail Read More »
When seeking to establish bonds between employees, what could be better than escape rooms, karaoke sessions or other activities that get them out of the office? A pop-up store!
Companies have everything to gain by giving their teams inter-departmental projects, because a collective challenge brings people together and gets everyone involved. Pop-up shops are too rarely considered as an effective internal format, but they are nevertheless perfectly suited for it in every way.
Why Pop-Up Stores Are An Effective Team Building Strategy Read More »
Platform is a retail collective that’s fast become an arts, culture and wellness center, welcoming many independent brands, retailers and creative entrepreneurs. Since its inception, the shopping center was focused on leasing for both short and long-term, helping many young brands and e-commerce companies get their start in brick-and-mortar and be amongst this burgeoning scene.
How Retail Collective ‘Platform’ is Cashing in on the Pop-Up Economy Read More »
