Industry News

Pop-up stores expected to sprout across Hong Kong as sales rise and retail vacancies decline

Things are looking up for Hong Kong as sales are finally on the rise again with a 5.7% increase in combined October-November retail sales in 2017 compared to the same period in the previous year. Hong Kong is one of the primary shopping destinations in Asia and the uptick in retail sales growth reflects an …

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Storefront provides unique opportunity to book premium retail space in the “Colette of New York City”

Book your next pop-up space in the most coveted retail location of 2017 in New York City. Combining glamour, heavy foot traffic, high visibility and an enriching retail environment all in one place, the so-called “Colette of NYC” will open its doors in Soho next year. Situated amongst the finest brands (Céline, The Mercer Hotel, Oliver Peoples, Ladurée), it provides a 10,000-square-foot …

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The Halloween Pop-Up Store Epidemic: Commercial Real Estate & Seasonal Pop-Up Stores

While large brick-and-mortar chains like Wal-Mart and Target trick-or-treat a hefty portion of Halloween profits, pop-up stores have become the bread and butter of companies like Party City. Rising real estate prices hint to a noteworthy discrepancy in space availability and Halloween Pop-Up stores teach us a few lessons about launching a successful seasonal pop-up. …

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“Designed, not sorry”: Playstation Virtual Reality Pops Up in Paris with Storefront

VIRTUAL REALITY – Gamers flock to Paris to preview PlayStation VR Pop-Up Store, organized by Storefront After the Oculus Rift launched last week, PlayStation VR is set to appear in stores on October 13th. Sony has planned pop-up stores, the VR Playstation Experience, for testing their latest and greatest release. WIRED is hailing the set …

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Because You’re Worth It: L’Oréal launches first Paris Pop-Up Store with Storefront

L’Oréal Paris, the world cosmetics leader, and the official partner of Paris Fall Fashion Week 2016, will open its first Pop-Up Store in Paris on September 29th. For this extraordinary occasion, L’Oréal chose Storefront to find a unique Parisian space that matched the brand’s premium, yet accessible character. For decades, the French brand has remained a global beacon …

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Storefront and Oui Open merge to become the world’s largest Pop-Up real estate marketplace

We have long sought a partner whose passion about the short-term retail market matched ours, and we have finally found that in Storefront,” explain Oui Open co-founders Mohamed Haouache and Adrien Kerbrat Revolutionizing Retail: A marriage of Pop-Up minds and marketplaces A few years ago, half a world apart, a few men had the same idea …

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Shakespeare Refashioned: Selfridges opens Pop-Up Store Theatre

Methought Pop-Up Stores could not get more exciting, then Selfridges hath launched Shakespeare reFASHIONed To celebrate the 400th anniversary of William Shakespeare’s death, Selfridge’s has opened a commercial pop-up theatre in its London flagship department store on Oxford Street in collaboration with LG, which is only part of an expansive fashion, retail, and art campaign which …

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Tommy Hilfiger: America’s Pop-Up Store Prince takes NYFW with Tommy Pier

Tommy Hilfiger is going all out to win the consumer vote this fall with a Pop-Up Fairground in NYC In a “see-now-buy-now” Pop-Up show that’s aimed equally at a consumer and an industry audience, Hilfiger will create “Tommy Pier,” at Pier 16 in South Street Seaport in New York City for his fashion show, which will …

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From Nutella to Nike, Pop-Up Stores are Boosting Hong Kong Retail

Brands capitalize on falling rents to open Pop-Up Stores in Hong Kong’s high-end shopping districts, and brands appear in malls they cannot typically afford  Why is Lorraine Lam waiting in line for two hours at a tony Hong Kong mall to buy the same Nutella spread that grocery stores sell for much less? So she can get her friend’s …

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Mirror, mirror on the wall: omnichannel strategies are the fairest at the mall

A in-depth look at omnichannel retail strategies for Pop-Up Stores One of the biggest trends in retail, and soon for Pop-Up Stores is, in fact, something most consumers aren’t even aware of. Known as “omnichannel,” it’s a new approach to retailing that is transforming the way that retailers do business. For consumers, omnichannel means being able to shop …

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