How-To Guides

Practical guides to planning, budgeting and running a pop-up shop. Permits, fit-out, staffing and the details that decide whether a launch works. Browsing by area? See our city and neighborhood guides.

How to Choose The Best Collaboration For Your Next Pop-Up Shop

Collaborating with other brands can be a great way to achieve pop-up shop success. It can help you reach new audiences and pull off campaigns that may not have been possible on your own. There’s no arguing that brand collaborations can help retailers grow, but how do you choose the right partner? It comes down […]

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Row of white glass-topped jewellery display cabinets set up on a grey mat in a mall concourse, beside a beauty clinic banner and a bilingual fire hose reel sign.

How do you attract your online customers to shop offline using pop-up stores?

In the digital age, many businesses have shifted their focus to online marketing and e-commerce to attract customers. While online shopping is convenient and convenient, there are still many advantages to having a physical presence in the market. Pop-up stores are a great way to connect with customers, create a personalized shopping experience, and build

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O2O Retail Strategy Workshop with Storefont

How To Grow Your Business With a Temporary Retail Store

We co-hosted our workshop, O2O for eCommerce players, this spring in Hong Kong. We explored  why going offline is the key to success in expanding your eCommerce business internationally. A change in the retail landscape 15 years ago, retailers with physical stores wanted to go online. Today, online businesses want to go offline. During this

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