Practical guides to planning, budgeting and running a pop-up shop. Permits, fit-out, staffing and the details that decide whether a launch works. Browsing by area? See our city and neighborhood guides.
Black Friday and Cyber Monday are upon us and the perfect time for brands to attract new business and test new markets. Whether you’re a direct-to-consumer or an experience brand, these big retail holidays are a great time to host a pop-up store. In order to make it a true success, you need to develop […]
6 Holiday Pop-Up Store Promotion Ideas Using WiFi Marketing Read More »
Unprofitable? Yep, you heard it right. Launching a pop-up store doesn’t always have to translate into immediate profit, and that’s OK. The launch of a pop-up store is so valuable from various angles that a profit should not be your number one goal or even at the top of your list. If you set your
Why You Should Launch An Unprofitable Pop-up Store Read More »
It’s important to deliver content daily to your customers, potential customers, and to anyone who may come across your brand. In today’s digital world, content is king, yet finding it is not always easy. That’s where the pop-up store comes in as a great content generator for your brand. Here are 3 ways a pop-up
Why A Pop-Up Store Is The Best Content Creator Read More »
Pop-up stores are a key part of the agency toolkit. Here we go through the four top reasons why you should recommend a pop -up store or event to your clients.
4 Reasons You Should Recommend a Pop-Up Store to Your Clients Read More »
Music plays a key role in shopping experience. Therefore it is super important that you have a real think about what music you play during your activation.
The Best Music For Your Pop-up Store Read More »
Launching a pop-up shop is a thrilling, rewarding risk. Testing new concepts and receiving real-time customer feedback are game-changing for your brand. But any pop-up store will fall flat without the right team in place. An associate-customer interaction increases the likelihood of a purchase by 43% according to a recent Mindtree study. For e-commerce brands,
A Guide to Employee Training for Your Next Pop-Up Event Read More »
After you’ve had the keys to your pop-up store in your pocket for a few days, weeks, or months, you’ll suddenly be looking at an empty space that needs some investment. Objective: combine what’s both practical and pleasing to the eye, using every square inch to display your products to maximum effect, while preserving the flow and experience of future visitors.
10 Wall Storage Ideas to Maximize Small Stores on a Budget Read More »
When seeking to establish bonds between employees, what could be better than escape rooms, karaoke sessions or other activities that get them out of the office? A pop-up store!
Companies have everything to gain by giving their teams inter-departmental projects, because a collective challenge brings people together and gets everyone involved. Pop-up shops are too rarely considered as an effective internal format, but they are nevertheless perfectly suited for it in every way.
Why Pop-Up Stores Are An Effective Team Building Strategy Read More »
Overall, short-term retail only requires a fraction of the financial investment of a traditional brick-and-mortar store. A more specific answer depends on a variety of factors, starting with the size, length and type of pop-up shop you are planning.
How Much Does A Pop-Up Shop Cost? How To Budget For Your Pop-Up Shop. Read More »
After you’ve secured the perfect space for your pop-up shop, you need to hire a team to run it! Understaffing your pop-up store can cripple sales and purchases: Recent research from the MIT Sloan School of Management discovered that retailers could increase sales by as much as 10% with the appropriate sales associate-to-customer ratio. With
Hiring for Pop-Up Shops: Your Guide to Finding Top Temp Talent Read More »
