Pandora, the Danish jewellery brand, arrived in France in 2012 and has been experiencing a strong growth ever since. Today, it’s the 3rd jeweller in the world with 2,400 stores around the world. The jeweller puts everything in place to increase its popularity and constantly monitor its brand image. In Paris, on June 12 2017, Pandora settled in the very chic rue Saint-Honoré in the Opéra neighborhood to showcase its fall-winter collection during a press day.
This day permitted to reveal the new collection’s inspirations, reaffirm the values of the brand and talk about the evolution of Pandora, which now positions itself as a premium yet accessible brand. “We were looking for a place in which our jewels could be magnified, like in a precious box” explains Laurence Defaux, Pandora’s Communication Manager.
The space being a determining factor of the success of this press event, Storefront helped the Pandora team to choose a superb 2,153 sq ft apartment enabling the exposition of the jewels both in window displays and trays. The collection was enhanced thanks to a beautiful scenography, while it was still accessible to the journalists, who were able to try on the jewels. The decor transformed the apartment in a delicate frame highlighting the Pandora necklaces, bracelets, earrings in this incredible space!
Moreover, as the space was ideally located in Paris 1er, right next to the French press offices, Pandora hosted more than a hundred of journalists and influencers in a day. This press event was a real success with the promise of a strong visibility for the brand and its collection.