Apart from picking the right location, getting your storefront in order visually, and designing an effective marketing strategy, music is a key element in making your pop-up store successful. For over 50 years, in-depth studies have been conducted into the role that music plays in retail performance. It’s clear that choosing the right music helps […]
The Best Music For Your Pop-up Store Read More »
SoHo, named after its location “South of Houston,” is the epitome of all that New York art and design has to offer, with its trendsetting galleries and stylish boutiques. Here is your private tour of the neighborhood. Located west of Little Italy and north of Tribeca, SoHo is a historic neighborhood set at the heart
Soho Neighborhood Guide: A Hive of Creativity in New York Read More »
The average length of a pop-up store depends on the strategy and goal from the brand. A pop-up store can open up with the intention of being at the space anywhere from 1 day up to 3 months, and in some cases even a 6 month time period. The majority of those who have turned
Success Stories: Pop-Up Stores Turned Permanent Spaces Read More »
The retail industry has shifted its attention away from simply just selling products, towards creating memorable experiences for customers as well. These experiences create a sense of brand loyalty, ensuring customers keep coming back for more, as well as helping to differentiate brands from their competitors. Brands are starting to use pop-up stores to sell
4 Top Lifestyle Pop-Up Stores Read More »
To prepare for your pop-up shop, focus on building a strong marketing plan that creates buzz and draws customers in. Key steps include generating social media excitement with a catchy hashtag, partnering with strategic collaborators and influencers, planning engaging events, promoting your store both before and during its run, and keeping the conversation going even after the event ends.
Prepare With This Pop-Up Shop Marketing Checklist Read More »
The pop-up’s popularity is proving to be more than just a trend and its merits are clear. For established brands, the pop-up venue is a great testing ground for new product lines, a way to connect to a new audience, while e-commerce retailers can use it to strengthen their customer relations. For young start-ups, who
Why Pop-Up Stores are Great Opportunities for the Service Sector Read More »
Dazzle Bar, a pop-up breath freshening and teeth whitening service, is popping up all around San Francisco, and transforming the delivery of dental care. Using technology and a modern approach to dental, the startup Dazzle who invented the bar, has a strong focus on prevention and cosmetic, minus the clinical or insurance parts. In a
A Glimpse Inside The Dazzle Bar Bay Area Pop-Up Tour Read More »
Los Angeles is well known for its fashion scene, retail landscape and every-changing pop-up stores. From Santa Monica, to Venice Beach to Culver City, there’s plenty of spaces to pop-up and showcase your brand, product, or next project in events and retail spaces. Check out our top 21 below! Beautiful warehouse in South Park –
9 Top Pop-Up Spaces in LA Read More »
Pop-up stores are disrupting the retail industry. Not only have they injected a new lease of life into high streets and shopping malls, but they have also allowed exciting and unexpected spaces to be used. Hotels have become a popular pop-up space; after all they are in a prime location, have great facilities and have
Why Opening a Pop-Up in a Hotel Should Be Your Next Move Read More »
What is a pop-up shop? Everything you need to know to try short-term retail > Reasons to open a pop-up shop. Top 7 business benefits to opening a pop-up shop > 6 Financial Advantages of Hosting a Pop-Up Shop > How To Use Data and Insights To Measure Your Pop-Up Store’s Success > How to Generate
How to Generate Footfall to Your Pop-Up Store Read More »
