With Winter upon us and the Holiday season in full-swing, there’s tons of pop-up stores and retail events targeting Holiday shoppers and capturing the festive spirit. With these short-term concepts, retailers and fashion brands alike are setting up shop for a limited amount of time to sell Holiday-themed products, entice customers with a Christmas-themed event, or just generate general buzz at a time when many consumers are in the mood to spend.
At Storefront, we’ve been booking tons of spaces this last month for brands looking to cash in on the Holiday theme and pick a prime space to get high foot-traffic. Here’s a sneak peek of our favorite Storefront-powered pop-up stores going on through the end of the month.
- Blake LDN
Blake LDN is a British contemporary knitwear brand founded by Alice Ashby. With a strong focus on a clean aesthetic and craftsmanship, the fashion brand has built a strong following in Europe and regularly hosts or joins collaborative pop-up stores that feature similar independent and small businesses. This year, Ashby is hosting her own ‘We Few Concept Store’ on Duke Street for the Holidays to celebrate like-minded brands. We Few encourages shoppers to ‘Shop Fewer and Better’ and has been hosting brands like Bug Clothing and Edit 58 in this collaborative space.
Mantidy is a London-based lifestyle brand that sells all-in-one travel accessories. Started by John McKenzie, the brand started as a way for men to organize their items when traveling. They launched a pop-up shop in Mayfair, London last April to showcase the growing range of new colours in 2018, and this Holiday pop-up store will be featuring the same products plus some other gifts such as jewellery and candles from top quality luxury brands. The space, booked through Storefront, is located on South Molton Street, in a prime retail location in Mayfair and is open through Christmas.