How brands actually used short-term space, from first booking to opening day. Real pop-up shops, showrooms and events, and what each one set out to do.
Kodak launched an experiential pop-up store in London’s Soho to introduce the Kodak Ektra smartphone, combining product demos, workshops, and photography culture.
Kodak Launches Experiential Pop-Up Store in London’s Soho Read More »
Button & Wilde opened a pop-up shop in Soho, London to introduce its personalised beauty and fragrance products in a charming Beak Street retail space.
How Button & Wilde Used a Pop-Up Shop in Soho to Showcase Personalised Products Read More »
Rihanna and Puma presented their collaboration during Paris Fashion Week with a runway show and private showroom where press and buyers could explore the collection.
Rihanna and Puma Launch a Fashion Week Showroom in Paris Read More »
Activewear brand Miss Runner launched a pop-up store in Hong Kong to connect with its online community and host wellness-focused events around fitness and lifestyle.
How Miss Runner Used a Pop-Up Store in Hong Kong to Build Its Activewear Community Read More »
Jewelry brand Pandora hosted a press day in Paris to present its fall-winter collection to journalists and influencers. Discover how the brand used a showroom-style event space to showcase its designs.
How Pandora Hosted a Press Day in Paris to Showcase Its New Collection Read More »
Retail startup Bulletin uses pop-up stores in New York to connect independent brands with customers. Discover how temporary retail helps the platform bring its online brand to life.
How Bulletin Uses Pop-Up Stores to Build Its Brand in New York Read More »
Learn how direct-to-consumer fashion brand MM.LaFleur uses pop-up stores to test markets, meet customers in person, and refine its showroom experience.
How MM.LaFleur Uses Pop-Up Stores to Grow Its Retail Strategy Read More »
See how Diesel launched its DEISEL pop-up shop on Canal Street in SoHo, using a playful concept around counterfeit culture to create buzz and connect with consumers in New York.
Inside Diesel’s Knockoff Pop-Up Shop in SoHo Read More »
Obey ran a successful showroom through Storefront for Paris Fashion Week. We pick their brains as to what they did and what advice they would have for any other brands considering doing the same.
How Obey Clothing Secured a Paris Fashion Week Showroom in 3 Steps Read More »
See how luxury footwear brand Rupert Sanderson secures the right showroom in Paris to present its collections to buyers during Fashion Week.
How Rupert Sanderson Secured a Paris Fashion Week Showroom in the Right Location Read More »
