Adrien Kerbrat

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Sony Proves New MP3 is Waterproof By Selling Inside Water Bottle

“The proof is in the pudding”. Pudding is an interesting food to wager authenticity on. The importance of this antiquated saying is quite unclear. Better phrases might say something along the lines of, “The proof is in the glazed donut”, or better yet, “the proof is in the proof alcohol percentage located on that delicious […]

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Marc-Jacobs

Marc Jacobs New York Fashion Week 2014 Lean Retail: Pay in Tweets, Keep Your Cash

A snowstorm isn’t the only flurry set to hit the streets during New York City’s Fashion Week February 6-13th, 2014. There is guaranteed to be quite a flurry of #selfies taken inside Marc Jacob’s temporary Pop-up Store The Daisy Marc Jacobs Tweet Shop. Always one to challenge conventional norms, Jacobs is taking to New York

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NYC-Subway-Train

Storefront Partners with the Metro Transit Authority to Offer Retail Space in New York Subways

Subway systems may not conjure up the most positive of adjectives. Dimly lit corridors, amateur artists broadcasting their act in hopes of some lint encrusted pocket change, and caffeine-deprived expressions on the endless line of individuals darting through turnstiles may come to recollection. The future of retail aims to change that image. In a collaborative

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Future of Retail Desires Temporary Experiences

The brick-and-mortar retail experience, whether in strip malls, malls or separate buildings, is on the decline overall, particularly in the specialty retail sector. Part of the issue lies with the overwhelming domination of e-commerce shopping, which is a $262 billion industry, but another problem is that consumers are simply bored with their options at these

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Museum of ice cream New york

Museum of Ice Cream: The Dreamiest New York Pop-Up This Summer

In the heart of the Meatpacking District, a curious ice cream-based experience is about to unveil. A museum, in fact. The Museum of Ice Cream will be launching a Pop-Up location at 100 Gansevoort Street. Curated by a collective of ice cream obsessed designers, artists and friends, this institute of pleasure resides just a few scoops

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