How Media Brand The Dodo Launched Its 17,000 Square Foot Pop-Up Space for Dogs (and Humans!)
Media brand The Dodo scaled its viral “Best Dog Day Ever” into a month-long, 17,000 square foot Halloween pop-up in Williamsburg, Brooklyn. The immersive experience drew over 10,000 dogs and their owners with strategic timing, community outreach, and a standout space.










