Adrien Kerbrat

Because You’re Worth It: L’Oréal launches first Paris Pop-Up Store with Storefront

Industry News, Storefront Updates, Success Stories, Success Stories France / By

L’Oréal Paris, the world cosmetics leader, and the official partner of Paris Fall Fashion Week 2016, will open its first Pop-Up Store in Paris on September 29th. For this extraordinary occasion, L’Oréal chose Storefront to find a unique Parisian space that matched the brand’s premium, yet accessible character. For decades, the French brand has remained a global beacon […]

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Storefront and Oui Open merge to become the world’s largest Pop-Up real estate marketplace

Industry News, Storefront Updates / By

We have long sought a partner whose passion about the short-term retail market matched ours, and we have finally found that in Storefront,” explain Oui Open co-founders Mohamed Haouache and Adrien Kerbrat Revolutionizing Retail: A marriage of Pop-Up minds and marketplaces A few years ago, half a world apart, a few men had the same idea

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Shakespeare Refashioned: Selfridges opens Pop-Up Store Theatre

Industry News, Inspiration / By

Methought Pop-Up Stores could not get more exciting, then Selfridges hath launched Shakespeare reFASHIONed To celebrate the 400th anniversary of William Shakespeare’s death, Selfridge’s has opened a commercial pop-up theatre in its London flagship department store on Oxford Street in collaboration with LG, which is only part of an expansive fashion, retail, and art campaign which

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Tommy Hilfiger: America’s Pop-Up Store Prince takes NYFW with Tommy Pier

Industry News / By

Tommy Hilfiger is going all out to win the consumer vote this fall with a Pop-Up Fairground in NYC In a “see-now-buy-now” Pop-Up show that’s aimed equally at a consumer and an industry audience, Hilfiger will create “Tommy Pier,” at Pier 16 in South Street Seaport in New York City for his fashion show, which will

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From Nutella to Nike, Pop-Up Stores are Boosting Hong Kong Retail

Industry News, Retail Trends / By

Brands capitalize on falling rents to open Pop-Up Stores in Hong Kong’s high-end shopping districts, and brands appear in malls they cannot typically afford  Why is Lorraine Lam waiting in line for two hours at a tony Hong Kong mall to buy the same Nutella spread that grocery stores sell for much less? So she can get her friend’s

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Happening Hong Kong: The Best Neighborhoods for Pop-Up Stores

Neighborhood Guides / By

A Storefront introduction to launching Hong Kong Pop-Up Stores Storefront recently added hundreds of Hong Kong listings to its global Pop-Up space marketplace. To celebrate this exciting news, we’re providing some food for thought about the best areas to set up shop in the “Fragrant Harbor”. Hong Kong is a vibrant and bustling metropolis and home to all

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Mirror, mirror on the wall: omnichannel strategies are the fairest at the mall

Industry News, Retail Trends / By

A in-depth look at omnichannel retail strategies for Pop-Up Stores One of the biggest trends in retail, and soon for Pop-Up Stores is, in fact, something most consumers aren’t even aware of. Known as “omnichannel,” it’s a new approach to retailing that is transforming the way that retailers do business. For consumers, omnichannel means being able to shop

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Pokémon Go inspires a changing retail environment for Pop-Up Stores

Inspiration, Retail Trends / By

The overwhelming success of Pokémon Go offers Pop-Up Stores insight into customer engagement and heralds the future role of augmented reality in retail and real estate. We think [virtual and augmented reality have] the potential to transform how we interact with almost every industry today, and we think it will be equally transformative both from a

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Popup-Britain-Piccadilly-in-London

Pop-Up Britain Opens Collaborative Shop in Piccadilly, London

Featured Pop-Up Shops / By

Pop-Up Stores are taking off in the UK, as Internet brands and small providers band together to secure major retail space for short-term events. This kind of innovative space-making is changing the face of retail, even in some of the most upscale and traditional retail spaces on the planet. Pop-Up Fortunes Beginning on August 12, PopUp

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