Nicholas Roberts-Moore

Nicholas Roberts-Moore is Chief Marketing Officer at Storefront, based in London. He specializes in AI-powered marketing and the UK retail and real estate markets, helping brands turn short-term retail into measurable growth. A former journalist, he writes on pop-up strategy, retail trends, and the future of physical retail.

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Reaping the Benefits of Long-Term Pop Up Stores: Tips and Advice

Pop up stores are a great way for small businesses to test out new markets, attract new customers, and increase sales. But what about the benefits of long term pop up stores? In this blog post, we’ll discuss the advantages of having a longer-term presence in a given location. From boosting brand awareness to increasing customer loyalty, read on to find out how a long-term pop up store can be advantageous to your business.

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Exploring the Benefits of Opening a Pop-Up Store in Shanghai

Shanghai is a rapidly growing city with a booming economy, making it the perfect place to open a pop-up store. The city is bustling with potential customers and provides a wide variety of resources for any business. By opening a pop-up shop in Shanghai you can tap into the city’s growing consumer base and reach more customers than ever before

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Easter: 25 spaces to rent around the world to treat your customers!

Easter can be an essential time for many brands. It requires a good dose of creativity to surprise and stand out, but can be easily done with a pop-up store! With a flexible and short-term format, it’s the perfect opportunity to create a memorable experience. Here are 25 spaces available for the occasion, in the

Easter: 25 spaces to rent around the world to treat your customers! Read More »

Kowloon

Kowloon Dairy Brings Festive Cheer With a Christmas Ice Cream Pop-Up in Hong Kong

Kowloon Dairy returned to Central, Hong Kong with a festive Christmas-themed pop-up, offering classic holiday ice cream flavors like Gingerbread and Pumpkin Spice. The seasonal activation marks the brand’s third successful pop-up and its first holiday edition. Here’s how the iconic dairy brand is using short-term retail to engage new customers and spread festive cheer.

Kowloon Dairy Brings Festive Cheer With a Christmas Ice Cream Pop-Up in Hong Kong Read More »

Crowded SHEIN pop-up shop floor in Dallas with browsing shoppers, clothing rails and a SHEIN Holiday Pop Up banner.

How SHEIN Used Pop-Up Retail to Drive Sales and Brand Growth in Dallas

SHEIN demonstrated how digital-first fashion brands can successfully translate online momentum into physical retail success through a high-performing Dallas pop-up. The activation highlighted the power of location strategy, curated product selection, and social-driven promotion in driving foot traffic and sales.

How SHEIN Used Pop-Up Retail to Drive Sales and Brand Growth in Dallas Read More »