What is changing in physical retail: how brands use short-term space, what shoppers respond to, and where the next wave of pop-ups is heading.
Learn how The RealReal uses pop-up stores to transform its online luxury resale experience into physical retail, building trust and engaging new customers in key markets.
How The RealReal Uses Pop-Up Stores to Bring Luxury Resale Offline Read More »
Every neighborhood faces different circumstances. And with 2017 hitting a record-setting number of retail store closings, high vacancy rates are a reality that many property owners face even without unexpected destruction. Fear not, pop-up stores are kickstarting revitalization in areas across the U.S. Making Neighborhoods Business-Friendly Pop-up shops can be retail’s answer to helping revitalize
How Pop-Up Stores Are Revitalizing Neighborhoods Across the U.S. Read More »
Discover how Amazon uses pop-up stores to test ideas, expand retail presence, and connect online and offline experiences. Key takeaways for ecommerce and retail brands.
How Amazon Uses Pop-Up Stores to Test, Learn, and Scale Retail Read More »
At the height of the sharing economy, brand synergy and visibility make a strong case for shared Pop-Up Stores. 2016 continues to herald major societal changes. We are truly immersed, as consumers and citizens, in a participatory culture. The sharing economy reigns supreme. Businesses like Airbnb and Uber are now integral to our daily happiness
Sharing is Caring: The Success of Shared Pop-Up Stores Read More »
We have long sought a partner whose passion about the short-term retail market matched ours, and we have finally found that in Storefront,” explain Oui Open co-founders Mohamed Haouache and Adrien Kerbrat Revolutionizing Retail: A marriage of Pop-Up minds and marketplaces A few years ago, half a world apart, a few men had the same idea
Brands capitalize on falling rents to open Pop-Up Stores in Hong Kong’s high-end shopping districts, and brands appear in malls they cannot typically afford Why is Lorraine Lam waiting in line for two hours at a tony Hong Kong mall to buy the same Nutella spread that grocery stores sell for much less? So she can get her friend’s
From Nutella to Nike, Pop-Up Stores are Boosting Hong Kong Retail Read More »
A in-depth look at omnichannel retail strategies for Pop-Up Stores One of the biggest trends in retail, and soon for Pop-Up Stores is, in fact, something most consumers aren’t even aware of. Known as “omnichannel,” it’s a new approach to retailing that is transforming the way that retailers do business. For consumers, omnichannel means being able to shop
Mirror, mirror on the wall: omnichannel strategies are the fairest at the mall Read More »
It’s mid-afternoon on a foggy San Francisco Thursday. Ryan Fetters, a senior retail designer with Gensler, sits with a client in a visioning session, exchanging questions. “What do you see that we don’t?” the client asks. “What is the story you’re trying to tell?” the designers ask in return. “Who do you want to reach?”
Gensler on designing a retail experience Read More »
They’re looking for deals, not horse-and-mallet logos. They want a seamless shopping experience that melds the online and offline worlds
Experiential marketing is winning Millennials’ hearts… and wallets Read More »
Accenture predicts that by 2020 Millennials will account for nearly $1.4 trillion in spending power. However, their spending does not currently follow traditional patterns. Millennials use their disposable income to pay for experiences – travel, entertainment, technology – rather than tangible goods with shorter lifespans, like clothes. And when they do shop for more traditional
Millennials’ shopping habits are reshaping the retail industry Read More »
