There are a wide variety of reasons to open a pop-up shop. For starters, pop-up shops, also known as temporary retail, are an effective way to build brand awareness for your retail business. But did you know that pop-up stores can benefit your business in other ways? From building deeper relationships with your customers to …
Reasons to open a pop-up shop. Top 4 business benefits to opening a pop-up shop Read More »
Once a press week featuring just one show every hour, Fashion Week has turned into a multimillion dollar event in four of the world’s most renowned cities. At New York Fashion Week alone, the number of shows and presentations now reaches close to 300 , according to a 2017 report done by the New York …
Ecommerce Retailers and Pop-Up Shops: Cashing in on Fashion Week Read More »
Passée la période de Noël, c’est toujours la même histoire : on ne veut qu’une chose, c’est qu’elle revienne ! Et si c’était justement ça, le charme de Noël ? Une période éphémère, mais des souvenirs éternels. Sachant cela, le format pop-up store semblerait être tout trouvé pour l’occasion. Voici donc 5 bonnes raisons de tout miser sur …
Une magie de Noël éternelle avec un espace éphémère ! Read More »
Avec Storefront, vous pouvez maintenant louer un Pop-Up store au sein de STATION F, le plus grand campus de start-up au monde ! Une occasion rêvée pour votre marque de gagner en visibilité au sein d’une structure unique en son genre. L’inauguration de STATION F a eu lieu le 30 juin à Paris: ce projet a pour but …
Lancez votre prochain Pop-Up Store au sein de STATION F Read More »
At the height of the sharing economy, brand synergy and visibility make a strong case for shared Pop-Up Stores. 2016 continues to herald major societal changes. We are truly immersed, as consumers and citizens, in a participatory culture. The sharing economy reigns supreme. Businesses like Airbnb and Uber are now integral to our daily happiness …
Sharing is Caring: The Success of Shared Pop-Up Stores Read More »
Brands capitalize on falling rents to open Pop-Up Stores in Hong Kong’s high-end shopping districts, and brands appear in malls they cannot typically afford Why is Lorraine Lam waiting in line for two hours at a tony Hong Kong mall to buy the same Nutella spread that grocery stores sell for much less? So she can get her friend’s …
From Nutella to Nike, Pop-Up Stores are Boosting Hong Kong Retail Read More »
A in-depth look at omnichannel retail strategies for Pop-Up Stores One of the biggest trends in retail, and soon for Pop-Up Stores is, in fact, something most consumers aren’t even aware of. Known as “omnichannel,” it’s a new approach to retailing that is transforming the way that retailers do business. For consumers, omnichannel means being able to shop …
Mirror, mirror on the wall: omnichannel strategies are the fairest at the mall Read More »
The overwhelming success of Pokémon Go offers Pop-Up Stores insight into customer engagement and heralds the future role of augmented reality in retail and real estate. We think [virtual and augmented reality have] the potential to transform how we interact with almost every industry today, and we think it will be equally transformative both from a …
Pokémon Go inspires a changing retail environment for Pop-Up Stores Read More »
