Retail Trends

Reasons to open a pop-up shop. Top 4 business benefits to opening a pop-up shop

There are a wide variety of reasons to open a pop-up shop. For starters, pop-up shops, also known as temporary retail, are an effective way to build brand awareness for your retail business. But did you know that pop-up stores can benefit your business in other ways? From building deeper relationships with your customers to …

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Une magie de Noël éternelle avec un espace éphémère !

Passée la période de Noël, c’est toujours la même histoire : on ne veut qu’une chose, c’est qu’elle revienne ! Et si c’était justement ça, le charme de Noël ? Une période éphémère, mais des souvenirs éternels. Sachant cela, le format pop-up store semblerait être tout trouvé pour l’occasion. Voici donc 5 bonnes raisons de tout miser sur …

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Sharing is Caring: The Success of Shared Pop-Up Stores

At the height of the sharing economy, brand synergy and visibility make a strong case for shared Pop-Up Stores. 2016 continues to herald major societal changes. We are truly immersed, as consumers and citizens, in a participatory culture. The sharing economy reigns supreme. Businesses like Airbnb and Uber are now integral to our daily happiness …

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From Nutella to Nike, Pop-Up Stores are Boosting Hong Kong Retail

Brands capitalize on falling rents to open Pop-Up Stores in Hong Kong’s high-end shopping districts, and brands appear in malls they cannot typically afford  Why is Lorraine Lam waiting in line for two hours at a tony Hong Kong mall to buy the same Nutella spread that grocery stores sell for much less? So she can get her friend’s …

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Mirror, mirror on the wall: omnichannel strategies are the fairest at the mall

A in-depth look at omnichannel retail strategies for Pop-Up Stores One of the biggest trends in retail, and soon for Pop-Up Stores is, in fact, something most consumers aren’t even aware of. Known as “omnichannel,” it’s a new approach to retailing that is transforming the way that retailers do business. For consumers, omnichannel means being able to shop …

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Pokémon Go inspires a changing retail environment for Pop-Up Stores

The overwhelming success of Pokémon Go offers Pop-Up Stores insight into customer engagement and heralds the future role of augmented reality in retail and real estate. We think [virtual and augmented reality have] the potential to transform how we interact with almost every industry today, and we think it will be equally transformative both from a …

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