Luxury brands have everything to gain by betting on pop-up stores: they gain more flexibility, offer their customers a unique experience and capitalize on this buzzy concept. Thanks to many luxury brands – Hermes, Alexander Wang, Louis Vuitton, Chanel and Cartier – tons of innovating pop-up concepts have emerged over the years. Here’s our roundup […]
5 Luxury Brands That Bet Big on Pop-Up Stores Read More »
Beverage industry brands – whether alcohol, coffee, tea, juice, etc – are known to create buzzy campaigns, fun and dynamic content, and place a large emphasis on customer experience. Faced with increased competition, these brands have no choice but to stand out with ever more innovative projects that place the customer at the center of
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Blooming on the High Street When Elena Poliviou and her fiancée George Papp-Georgiou decided to set up their florist and floral design business Blooming Wild together in November 2018, they knew they wanted to do things differently. Previously Elena, who has worked in the floristry world for ten years, ran her business in one fixed location in North London
How One Floristry Start-Up is Using Pop-Up Space Creatively in London’s Mayfair District Read More »
Becoming a leader in your industry is an everyday competition for brands. Many brands are focused on sports-themed pop-up stores to differentiate themselves and offer a stand-out experience. Whether to present a new product, a never-before-seen collaboration or offer a fun game with customers, brands everywhere are competing to be in first place for their
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The fashion industry, subject to increased competition and digitalization, constantly needs to renew itself. A pop-up store or event is a format that’s particularly sought after in this industry, with brands constantly trying to deliver new customer experiences. From Nike, to Kenzo, H & M, Zara, and Eagle, here’s a quick look at some of
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Betting on a shopping center to launch your next pop-up store is a great strategy! These commercial mall spaces attract a ton of traffic, in Summer as well as Winter, and act as a shopping hub for customers around the world. By popping up in a shopping center, you are able to not only rent
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Canada is cashing in on short-term retail, as retail trends worldwide are veering towards experiential, becoming more and more diverse, and pop-up stores remain on the rise. Bringing unique shopping experiences to consumers is a high-priority for both landlords and retailers alike in Canada, and Storefront even recently partnered with Ivanhoe Cambridge to offer dozens
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Valentine’s Day is a great opportunity to boost your sales, promote an exclusive product or simply be noticed. Every year, on February 14th, the majority of your customers will surely ask themselves the same question: how to celebrate this special day. It’s up to you to build some buzz and invite them into your retail
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Art Basel is the most hyped art event of the year as it’s considered the premier platform for artists to showcase their work. 2019 marks the 7th anniversary of the event in Hong Kong and will feature over 200 premier galleries from 32 countries. Every year, hotels, restaurants and luxury shops see a definite uptake
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Pop-up stores are the trendy and popular face of retail. More and more brands are cashing in on short-term to expand their presence, drive sales, and announce limited-time items or collaborations. With so much to gain from investing in a short-term presence, the planning process is just as crucial as the execution. Whether it be
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