Paris

Your pop-up store in the capital of fashion and tourism!

Full lighthouse on the City of Light

In Paris, you can't go wrong. Crowned the world capital of fashion - thanks to the power of its Fashion Week - and also the world capital of tourism with more than 47 million visitors each year! Luxury, the arts, decor, fashion, culture ... there is no area in which Paris does not excel, becoming a trendsetter around the world.

The Latin Quarter seduces with its history, Montmartre lures people with its bohemian spirit, Le Marais with its fashion trends, the Champs-Elysées whose reputation is well known… Paris has no shortage of ways to attract global brands. To test your pop-up concept in Paris is ta no-brainer for brands looking to draw in tons of foot-traffic, reach an eclectic mix of clientele, and drive sales! Having a presence in Paris will be sure to create a craze and international influence. Here’s a small tour of top neighborhoods to help you establish and adapt your strategy to this market.

Noteworthy Paris Neighborhoods

Paris Success Stories

The Clarins Beauty Pop-Up Store in Trendy Le Marais

Bringing a breath of fresh air on le Marais last May 18 to 30th, the Clarins “Color Garden” pop-up store took over a two level space that attracted thousands of visitors with colorful scenery, and rich in surprises.

Several areas were decorated with Instagrammable moments in mind: there was the “Green” zone that introduced the plant world of Clarins, the “Yellow” zone which reflected Summer, “White” for a DIY floral workshop area, “Rose” for beauty tips and “Purple” to reflect a flash of makeup.

Visit Storefront Magazine for even more inspiration

Il Bisonte: a Pop-Up Store for a new image of the brand!

Il Bisonte is a Florentine brand which has maintained its original style and artisanship that is its trademark over the years.

The brand has always had a very artistic soul, which is clearly visible in its one-of-a-kind Pop-Up Store in the heart of Paris rue Saint Roch, very close to the dynamic and iconic Rue Saint Honoré.

Visit Storefront Magazine for even more inspiration

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