We sat down with Lauren Lacayo, Dazzle’s Marketing Manager, to discuss the pop-up store popularity and Dazzle’s pop-up growth strategy.
San Francisco is the cultural and financial center of Northern California. Known for the Golden Gate Bridge, Victorian houses, cable cars, and Silicon Valley, the city teems with color, people and cultural happenings.
Many brands choose to pop up in this bustling city as it’s long been a retail hub where designers and merchants like to cash in on the bustle and foot traffic.
Especially with technology coming right out of Silicon Valley, the Bay Area has been testing new concepts in its shops and pushing the envelope. With in-store shopping becoming easier and more experiential, both local and international brands have taken advantage of San Francisco’s emerging retail scene and setting their sights on neighborhoods like The Mission and Hayes Valley.