Malls have a long track record in providing a space for shopping and socializing. Housing luxury brands, supermarkets, cafes, playgrounds, education centers and movie theaters, malls have become communities of their own. They draw on the power of offering a diversified experience to cater to a range of different demographics, and more and more are […]
Pop-up Stores in Malls: How To Get In The Game Read More »
Design Week Milan is to design what Fashion Week is to fashion. From April 9 -14, 2019, industry and design professionals come from all over the world to meet in Milan for a week of creativity and innovation. With almost 435,000 visitors and more than 165 countries represented in 2018, this event is the perfect
10 Showrooms to Book for Milan Design Week Read More »
With Winter upon us and the Holiday season in full-swing, there’s tons of pop-up stores and retail events targeting Holiday shoppers and capturing the festive spirit. With these short-term concepts, retailers and fashion brands alike are setting up shop for a limited amount of time to sell Holiday-themed products, entice customers with a Christmas-themed event,
The Best Holiday Pop-Up Stores in London Powered By Storefront Read More »
At Storefront – across all our global cities including London, New York, Paris, LA and Hong Kong – we have seen a record number of brands booking short-term commercial spaces for boutiques, galleries, showrooms and events. Though some headlines speak of a ‘Crisis on UK High Street’ or ‘Thousands of Empty Spaces,’ we are actually seeing
Top Pop-Up Shop Trends in the UK in 2018 Read More »
This past weekend, thousands of brands, influencers, artists and consumers flocked to Miami for Art Basel. Featuring an enormous showcase of art, buzz-worthy galleries, and hundreds of parties, Art Basel attracts people from all over the world, and many brands are cashing in on the scene. From influencer events to pop-up stores, retailers have booked
Storefront Pops Up For Art Basel Miami Beach Read More »
Sir Plus, the British menswear brand known for its sustainably-made staples and utility-inspired outerwear, is popping up for nine weeks in the Le Marais district to increase visibility and boost sales. Booking – a fashionable boutique outlet on the right bank of the Seine – the brand is cashing in on the Christmas buzz amidst
British Menswear Brand Sir Plus Pops Up With Storefront in Le Marais Read More »
There are plenty of benefits in having plants in your pop-up store. They purify air, reduce stress and anxiety, lower background noise, and increase productivity. Aesthetically, plants might be some of the best decor elements available. Plants are capable of transforming any room into a more pleasant and visually satisfying space. While most people associate
How to Use Plants in Your Pop-Up Store to Make it Pop Read More »
What is a pop-up shop? Everything you need to know to try short-term retail > How to set up a pop-up shop in 6 stages. Set yourself up for success with this handy checklist > 12 Tips for Planning a Pop-Up Store > How To Open A Pop-Up Store > 7 Mistakes to Avoid When Opening
7 Mistakes to Avoid When Opening a Pop-Up Store Read More »
La Revêche is the Made in Italy brand of swimsuits that everyone has on their Instagram feed. Digitally native, the brand chose to boost its sales just before the Summer by opening a pop-up store, found on Storefront, in the heart of Milan. It was very close to the unmissable Duomo, the tourist and historical
La Revêche Launched A Swimwear Pop-Up Store in Milan Just Before The Summer! Read More »
As part of its debit card release, Venmo took over a pop-up truck in the heart of NYU’s campus, for 2 days. As younger, millenial customers are Venmo target market, the company teamed up with Evolve Concepts Inc., an agency specializing in experience-driven concepts and activations. We spoke with Mike Cadena from Evolve, who lead
Venmo Launched a Mobile Pop-Up Store With Storefront Read More »
