The rapid growth of online e-tailers has completely flipped the nature of retail on its head. People can now quickly access the products they want to buy, compare prices and styles online and not even have to worry about leaving the house. To tempt people into physical retail stores, brands need to be offering a […]
3 Pop-Up Stores For The Senses Read More »
In coming to grips with the pop-up phenomenon, it is useful to think through the numerous applications that the pop-up concept offers. Pop-up stores offer traditional retailers new locations and demographics to reach, exciting ways for brands to collaborate, a lucrative tool for e-commerce businesses to use, and a promising avenue for the service sector. But
3 Different Ways in Which Pop-Up Stores and Education Mix Read More »
Apart from picking the right location, getting your storefront in order visually, and designing an effective marketing strategy, music is a key element in making your pop-up store successful. For over 50 years, in-depth studies have been conducted into the role that music plays in retail performance. It’s clear that choosing the right music helps
The Best Music For Your Pop-up Store Read More »
SoHo, named after its location “South of Houston,” is the epitome of all that New York art and design has to offer, with its trendsetting galleries and stylish boutiques. Here is your private tour of the neighborhood. Located west of Little Italy and north of Tribeca, SoHo is a historic neighborhood set at the heart
Soho Neighborhood Guide: A Hive of Creativity in New York Read More »
The average length of a pop-up store depends on the strategy and goal from the brand. A pop-up store can open up with the intention of being at the space anywhere from 1 day up to 3 months, and in some cases even a 6 month time period. The majority of those who have turned
Success Stories: Pop-Up Stores Turned Permanent Spaces Read More »
The retail industry has shifted its attention away from simply just selling products, towards creating memorable experiences for customers as well. These experiences create a sense of brand loyalty, ensuring customers keep coming back for more, as well as helping to differentiate brands from their competitors. Brands are starting to use pop-up stores to sell
4 Top Lifestyle Pop-Up Stores Read More »
Pop-up stores are a great way to develop your brand, whether it’s for a new product launch, a special sale, part of a market research strategy or expanding customer relationships. Meant to be a space where customers can temporarily get a feel for your products in a unique way, pop-up stores are a powerful tool
Prepare For Your Pop-Up Shop With This Marketing Checklist Read More »
The pop-up’s popularity is proving to be more than just a trend and its merits are clear. For established brands, the pop-up venue is a great testing ground for new product lines, a way to connect to a new audience, while e-commerce retailers can use it to strengthen their customer relations. For young start-ups, who
Why Pop-Up Stores are Great Opportunities for the Service Sector Read More »
Dazzle Bar, a pop-up breath freshening and teeth whitening service, is popping up all around San Francisco, and transforming the delivery of dental care. Using technology and a modern approach to dental, the startup Dazzle who invented the bar, has a strong focus on prevention and cosmetic, minus the clinical or insurance parts. In a
A Glimpse Inside The Dazzle Bar Bay Area Pop-Up Tour Read More »
Los Angeles is well known for its fashion scene, retail landscape and every-changing pop-up stores. From Santa Monica, to Venice Beach to Culver City, there’s plenty of spaces to pop-up and showcase your brand, product, or next project in events and retail spaces. Check out our top 21 below! Beautiful warehouse in South Park –
9 Top Pop-Up Spaces in LA Read More »
