Curating the perfect playlist for your pop-up store is easier than you think. We’ve taken a look into why in-store music is important and how you can curate your ultimate playlist, deepen brand engagement and inevitably drive sales. Research shows that people shop for longer and make more purchases when they’re exposed to (the right) […]
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In the area.. The heart of South West London, Chelsea is a neighbourhood that embodies the cultural clashes that make London one of the world’s most popular cities. From bohemian boutiques to designer labels, world-renowned art galleries to the sporting goliath that is Chelsea Football club, this area is unique and an ideal location to
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Dr. Hauschka is a global beauty brand specialising in natural skin care and cosmetics. In spring 2017 the brand celebrated their 50th anniversary by launching a Pop-Up Shop in a charming store in London’s highly sought after neighborhood, Soho. Working with Storefront and The Seen Group, Dr. Hauschka hosted The Very Green Grocer and invited
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For a few years, Generation Z has become the new hot topic in the media. Who could blame them? A new social group is always intriguing, but here we’re not going to wonder if Gen Z plays too much video games or if it should spend less time on their cell phones but now you
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Rihanna and Puma launched their latest collaborative collection at Paris Fashion Week earlier this year. The event saw a global press frenzy, a live-streamed show and another incredible collection to add to their list of collaborative wins. Avid Instagram viewers got to watch Rihanna prep the models before they entered the runway, getting a look
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Hong Kong’s trendy Sai Ying Pun district is quickly becoming one of the new pop-up store hot spots of Hong Kong. Here is our guide to the best areas within the district. A rich cultural heritage Within walking distance from Central and the upscale Mid-Levels area, Sai Ying Pun is the perfect mix of new
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Chelsea is a busy Manhattan neighborhood between West 14th street to West 30th street, known for its fashionable reputation. Nestled in Manhattan’s District 4, with surrounding areas including Clinton and Hudson Yards, Chelsea is a trendy and residential area, although still full of nightlife with bars, lounges, and clubs like the Highline Ballroom. Chelsea is
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Hong Kong’s buzzing Mong Kok district is quickly becoming one of the best places to launch a pop-up store. Here is our guide to the best areas within the district. The “bustling corner” Literally meaning “bustling corner” in Chinese, Mong Kok is one of Hong Kong’s most exciting, lively and congested shopping districts. To pull
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In the area.. From one shopping destination to another, the Upper East Side is a shopper’s dream. Barneys New York moved its flagship from Chelsea to Upper East Side in 1933. Also, edgy Alexander McQueen, luxury design house Valentino and Ralph Lauren are all based in the Upper East Side. Other brands in the area include
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Finding The Perfect Space Button & Wilde are specialists in bespoke products and recently launched a charming pop-up shop in London’s Soho, working together with Storefront, they found their ideal spot, A lovely vintage shop space on Beak Street. With neighbours including Aesop and Fernandez & Wells, they were in good company and the pop-up
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