Webinar: The Dos and Don'ts of a
Successful Pop-Up Store

April 25th 2019 at 1pm EST/10am PST

Register Now!

We will handle your contact details in line with our Privacy Policy. If you prefer not to receive marketing emails from Storefront, you can opt-out of all marketing communications or customize your preferences here.

A pop-up store is an essential touchpoint with your customers.

Designed for short-term, pop-up shops provide a low-cost way to connect with customers offline, while boosting your sales. Today, the pop-up retail industry is worth an estimated $50 billion USD, and brands of all sizes are tapping into the undeniable power of pop-up stores to drive business, test new markets, and experiment!

Storefront is hosting a special webinar on April 25th at 1pm EST/10am PST that will discuss the Dos and Dont’s of a successful pop-up store. Joining the webinar is Jennifer Braunschweiger, Vice President Brand Marketing at MM.LaFleur and Gabriela Baiter, founder of Whereabout Studio.

You’ll learn about:

  • their retail strategy and success metrics
  • what to look for in terms of times and location for your project
  • how they promote their pop-up stores
Jennifer Braunschweiger is the Vice President, Brand Marketing for MM.LaFleur, a clothing and styling company for professional women. Her expertise is in digital storytelling and thought leadership about issues of interest to women in the workplace.
Gabriela Baiter is the Founder and Creative Director of Whereabout, an experiential studio that helps online brands scale up through pop-ups and in-store experiences.
Stephanie Kidder is the CMO at Storefront and will be moderating the discussion. She oversees Storefront’s global corporate and product marketing programs.