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Classic Football Shirts creates unique and immersive pop-up experiences for lovers of the game

From humble beginnings, Classic Football Shirts has quickly revolutionized the football shirt market. Founded by two Manchester University students, today Classic Football Shirts provides fans with access to the largest online collection of football shirts in the world, with a professional and reputable platform that offers vintage football shirts for thousands of different clubs and …

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VIU eyewear opens second UK store in Marylebone with Storefront

Storefront secures Marylebone store for global eyewear brand, VIU Established in 2013 in Switzerland, VIU is a recognized leader in disrupting the eyewear market through a unique offering of cutting-edge design and superior quality. VIU customers have the added advantage of being able to select up to four frames to trial at home, free of …

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London-Based Lifestyle Brand Mantidy Launches Pop Up in Marylebone

Mantidy, the London-based lifestyle brand for men, has just opened its newest pop-up shop in London’s Marylebone neighborhood. Serving up exclusive offers, free personalization and gift wrapping, the shop has opened just in time for the Holidays on a buzzy street. John McKenzie, Mantidy’s founder, created the brand to combine functionality and design to offer …

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This Buzzy London Florist Is Using Pop-Up Stores To Drive Awareness

Freddie’s Flowers is a flowery delivery service that started 4 years ago and brings seasonal, fresh flowers to customers all across the UK. It started out as an idea by founder Freddie Garland, who got his first 10k customers through door to door sales in South London, and has grown to about 55 employees with …

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Emerging E-tailer Cherry Moon Opens A Pop-Up Store in Chelsea

The Cherry Moon, a fashion e-tailer selling both luxury and independent brands, just opened its first-ever pop-up space with Storefront on King’s Road. As the first physical store for the e-tailer, the brand is keen on using this pop-up space to not only showcase its impressive roster of brands, but to host events and act …

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How This London-Based Designer Is Scaling Her Pop-Up Showrooms

Lulu Sophia London knows a thing or two about the power of pop-up stores. After opening up a pop-up store with Storefront for four months in Marylebone, the brand just booked another shop on King’s Road that’s already gaining a ton of buzz. The brand, founded by Lulu Sophia, sells luxury designer silk scarves, dresses …

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Inside the TOMS Pop-Up Tour Powered By Storefront

In partnership with Joshua Coombes, founder of the #DoSomethingForNothing campaign, TOMS held a four city pop-up art exhibition. The goal was to amplify the stories of people experiencing homelessness via multi-media art, and the team worked with Storefront to secure its Amsterdam and Paris pop-up spaces, each for a day-long event. TOMS, who supports these …

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Check Out the British Beauty Brand Popping Up In London’s Burlington Arcade

Code8 is a new beauty brand created around the idea that “there’s more to life than just make-up”, founded by friends Nadine Ayache and Sophia Chikovani. The brand is about smart makeup and an edited curated collection for today’s high pace life, with a mission to simplify make-up and enable women to find their beauty self-confidence. The …

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5 E-Commerce Brands Who Recently Launched a Pop-Up Store with Storefront

Digitally native companies are increasingly testing pop-up stores around the world to drive buzz, increase visibility and test new concepts. From giants like Amazon, to smaller e-tailers like MM.LaFleur, Storefront has helped hundreds of e-commerce brands pop up this year in cities like New York, Los Angeles, London and Amsterdam. For these retail brands who …

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