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Farfetch Store of The Future

9 Case Studies That Prove Experiential Retail Is The Future

Experiential retail is the future. For years we’ve heard about the decline of physical retail and the rise of the internet. However, the desire for retail experiences is on the rise with 52% millennials saying of their spending goes on experience-related purchases. This introduces the concept of ‘retailtainment’. Enter: retailtainment Because of this, retailers have …

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Classic Football Shirts creates unique and immersive pop-up experiences for lovers of the game

From humble beginnings, Classic Football Shirts has quickly revolutionized the football shirt market. Founded by two Manchester University students, today Classic Football Shirts provides fans with access to the largest online collection of football shirts in the world, with a professional and reputable platform that offers vintage football shirts for thousands of different clubs and …

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VIU eyewear opens second UK store in Marylebone with Storefront

Storefront secures Marylebone store for global eyewear brand, VIU Established in 2013 in Switzerland, VIU is a recognized leader in disrupting the eyewear market through a unique offering of cutting-edge design and superior quality. VIU customers have the added advantage of being able to select up to four frames to trial at home, free of …

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London-Based Lifestyle Brand Mantidy Launches Pop Up in Marylebone

Mantidy, the London-based lifestyle brand for men, has just opened its newest pop-up shop in London’s Marylebone neighborhood. Serving up exclusive offers, free personalization and gift wrapping, the shop has opened just in time for the Holidays on a buzzy street. John McKenzie, Mantidy’s founder, created the brand to combine functionality and design to offer …

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Fashion Retailer SHEIN Opens Dallas Pop-Up Shop With Storefront

SHEIN is one of the largest online retail stores that sell clothing and accessories to customers around the world. A digital-first retailer, the company has also seen much success in launching its campaigns and clothing in physical stores around the US. The brand worked with Storefront previously to open its NYC pop-up store in Soho …

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Howard Johnson

Howard Johnson popped-up with a candy-themed store in NYC to support brand refresh

Howard Johnson, the hotel chain, popped-up in NYC’s TriBeCa area, showcasing the brands largest refresh in more than 25 years.  The pop-up event, called “HoJo’s Sweet Escape” was held over two days and was open to the public, displaying 450 pounds of candy to showcase the first-ever all candy hotel room. Storefront worked with agency …

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Why You Should Host A Pop-Up Store at The Market @ Macy’s with Storefront 

Storefront recently announced it’s latest partnership with iconic retailer Macy’s, to offer brands, retailers and small businesses direct access to Macy’s pop-up spaces in featured U.S cities.  The Market @ Macy’s is a one-of-a-kind marketplace with a variety of both up-and-coming and established brands—located right inside select Macy’s stores. With Storefront, The Market @ Macy’s …

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Lycored Launches Its Cycle of Glow Experience With Storefront in Soho

In its commitment to pursuing holistic wellness, the team at Lycored decided to host an experiential pop-up shop for clients and media to unveil its newest skin research. Using this Storefront-powered space on Grand Street in Soho, the team wanted to clearly bring the research to life with an engaging concept and campaign. We spoke …

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