Booking this space for a week’s duration, the brand created an immersive experience based on values of “simplicity, beauty, design, and sustainability” bringing in artists and experience designers to create the full effect, and showcase the styles in a simplistic way.
Where Retail Never Sleeps
Welcome to New York. The world’s fastest, toughest and arguably most vibrant cosmopolitan city, that’s a global hub for business, fashion and food. A melting pot of culture and diversity, New York is a testing ground for brands looking to expand with a pop-up store or temporary retail venture.
They say “if you can make it here, you can make it anywhere” and growing international brands have proven that to be true. Temporary retail stores and pop-up shops have been on-the-rise in the Big Apple for years, and are increasing at an exponential rate. Brands from all over the world have launched new products here, testing ideas on a highly reactive and forward thinking customer base.